Director, Research & Insights (12 month FTC)This is a 12 month fixed term contract role to cover maternity leave About the Role:
You'll join the Insight team as a Director, and you will use your experience and skills to garner insights from in-depth research techniques into consumer behaviour, brands, categories, markets, trends, and innovation, and ensure that the team works effectively and efficiently.
This is a fantastic opportunity to join the insight team of a leading global media agency with a large and innovative range of research solutions, to get close to client's business and communication strategy, to work at an international level with multiple markets, to gain exposure to new insights sources and to build experience across different industries.
Our team makes a very significant contribution to our agency's income through work delivered to our clients, and we support nearly every new business pitch. We also develop simple but original ways to help our account teams interrogate industry data sets to quickly answer key client questions - enabling our mission of Better Decisions, Faster, improving the standard of work on our accounts and giving our agency and clients a competitive advantage in the marketplace.
Balancing all of these competing priorities has become a huge challenge and could hinder our future growth. We need an efficient and pro-active leader to join us and improve our ways of working. We need help to focus in the right places so that we can deliver our commercial targets and also support the wider agency development roadmap.
You won't be intimidated by our jargon or demands from senior stakeholders. You will be able to see the bigger picture. You will make sure that requests for new work are filtered and prioritised based on their commercial or strategic importance, whilst also making sure that we build and nurture relationships with all teams in the agency - even if they are not our current top priority.
This role is critical for the future growth of our team and we are excited to find the right partner to help us achieve our potential.
About You: Experience leading Market Research services for all agency clients: marketing research (both qualitative and quantitative projects, design, implementation (field), data management & analysis, presentation to clients), media research (competitive analysis, media market analysis), consumer analysis (profiling & insight analysis).Experience leading large scale multimarket Quant and Qual research approaches (Brand Tracking, Ad Effectiveness, Segmentation, Creative testing, Ethnography, Depths etc) and ability to apply the right methodology to the right research objective.Mastery of survey theory with hands-on experience using well-known survey and analysis tools such as Q, SPSS Qualtrics, MarketSight, etc.Worked across multiple data sources (e.g TGI, GWI, Similar Web, Search and Social, sales data, CRM data, UX experience) to synthesise and triangulate key messages.Experience of collation, interpretation and analysis of multiple sources of data.Knowledge of complex analytical techniques is a must.About the Agency:
At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world's largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast, Act Fast. To help navigate the road to a 'new normal', learning from, and acting upon data signals at scale and speed is crucial.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at ****** to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
#J-18808-Ljbffr