Enfusion is a pioneer in developing innovative, native cloud investment management software, analytics, and managed services for asset managers and hedge funds around the globe.
We underpin the investment operations of fund managers from our global offices spanning four continents.
Our unique, seamless, SaaS-based platform is reshaping the global investment operations landscape by removing traditional information boundaries and uniting the front-, middle- and back-office into one system, with one unified data set.
Passionate about client service, we complement our software solutions with expert middle- and back-office managed services.
In fact, we've been recognized as Best Managed Services Provider at the HFM EU Services Awards.
We help fund managers around the world streamline their operations, mitigate risk, and improve transparency and reporting so they can confidently focus on what they do best – invest.As a company, we're absolutely committed to the growth, development, and well-being of our people.
Enfusion is where you can pursue your passion, showcase and further develop your skills, and launch a meaningful and rewarding career.
If you're looking for a culture that is inclusive, collaborative, entrepreneurial, values diversity, fosters and rewards creative exploration, and strives to continually exceed client expectations then we're looking forward to hearing from you.
Learn more about Enfusion by visiting and apply today!
The Team:The Marketing Department is pivotal in driving Enfusion's growth and global expansion.
By developing strategic go-to-market initiatives, creating compelling content, and enhancing our digital presence, the Marketing team positions Enfusion as an industry leader.
The Role:As VP of Segment Marketing, you'll develop winning marketing strategies for Enfusion's products and services globally.
You'll gain a deep, firsthand understanding of client needs and implement marketing programs for each target segment.
Reporting to the Global Head of Marketing and collaborating closely with Product and Sales leaders, you'll be responsible for achieving marketing-sourced pipeline and bookings targets across segments and regions.You'll interact with clients, analysts, and influencers to gain market insights and drive thought leadership.
Working with sales and product teams, you'll create messaging that resonates throughout the buyer journey and partner with product management to drive the adoption of new features.
You'll also collaborate with our demand generation team to execute revenue-focused brand campaigns.What You'll Do:Serve as marketing's subject matter expert on our industry, products, and clientsDevelop comprehensive understanding of our TAM and ICP to drive engagementCreate and execute global marketing strategies for each segment and regionMeet KPIs for marketing-sourced pipeline and bookingsLead primary client research to inform messaging and content strategyModel marketing KPIs based on market dynamicsMaintain expert knowledge of competitive landscape and positioningPartner with Sales and Product to define thought leadership and product positioningDevelop buyer journey maps, value propositions, and cross-channel campaignsCreate and execute insight-driven marketing programsDevelop sales enablement and product marketing materialsLead product launch strategies and market education programsCollaborate with alliance partners to generate leads and increase awarenessWhat You'll Need:15+ years in product, segment, or integrated marketing roles within financial services, preferably marketing fintech to asset managersStrong background marketing to institutional asset managers3-5+ years leading global teamsProven ability to develop thought leadership and market positioningDeep knowledge of asset management sector, including trends, pain points, and workflowsUnderstanding of investment management front-to-back-office operationsGlobal marketing experience including UK, EMEA, and APACTrack record of executing global marketing plans and managing budgetsAbility to synthesize complex concepts into compelling messagingExperience in market research and competitive analysisStrong presentation skills and ability to engage senior decision-makersExcellent project management capabilitiesBachelor's Degree required; Master's Degree preferred Enfusion offers a competitive compensation and benefits package, retirement and pension plans, and generous Paid Time Off policy; and paid parental leave.
Other perks include commuter benefits, and an employee assistance program.
All benefits and programs are subject to applicable eligibility requirements.