As the Senior Marketing Manager, you'll play a crucial part in executing and evaluating marketing activity alongside the Senior Marketing and Events Manager.
If you're creative, adaptable, have strong attention to detail and love content marketing, this position is for you
End-to-end campaign management - from strategy to execution and evaluation of DSF and sub-brand products and servicesEnsure all campaigns align with brand guidelines and company objectives.Co-lead content creation for DSF and other sub-brands in the following channels - websites, blogs, social media posts, press releases, and eventsLead community strategy and engagement on the DSF channels, particularly Twitter and LinkedIn, grow the community and interact with its membersConduct market research to identify trends and customer insightsDrive SEO for all the DSF and sub-brand channelsCollaborate with the product and business development teams to develop a strategy for DSF products and toolsAdvance DSF products, tools, datasets and indexes, positioning them for business developmentWrite blogs, articles, web-content and social media content for DSF and sub-brands.Develop go to market strategies for new products and servicesUtilise marketing tools to track campaign performance and optimise resultsWork with designers for the creation of online and offline contentManage the PR agency alongside the Senior Marketing ManagerHelp to coordinate marketing events such as workshops and webinars.
Skill Requirements5 years marketing experienceKnowledge of and passion for the blockchain industryPrevious experience in a Senior Marketing Manager roleExperience writing blogs, articles, web-content and social media contentCollaborative team playerEffective time management and organisational skillsAbility to adapt to changeExcellent verbal and written communication skillsStrong analytical skills for evaluation and decision-makingExperience with GTM StrategyExperience with SEOProficiency in using; Google suite, Google analytics, Search console, Social Media.Experience posting on technology and academic research-related topicsExperience with marketing at academic and industry-related audiencesExperience using website editing software, Notion and Slack
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