Job Description The Public Relations Specialist is a critical player on our marketing team to help us build awareness, consideration, and preference for our products and services, and build and protect our reputation around the world.
The role is for an "up and comer" with some PR experience and a lot more initiative who wants to make a mark in the world of enterprise sustainability management.
The role encompasses influencer relations including media relations and social media.
The role initially reports to the CMO as we get our EMEA program up and running and dots into the Senior Marketing Communications Manager for day to day management.
Duties and Responsibilities The PR Specialist is responsible for building the brand and driving awareness, consideration, and preference in the EMEA markets by raising Sphera's profile in the media including tier 1 business publications, tier 1 trade publications, influential blogs, key conferences and tradeshows and other important outlets.
The Specialist works closely with a retained local PR agency based in the UK, and the Senior Marketing Communications Manager, based in the US, to ensure our company PR program is localized, aligned across regions, and integrated for maximum impact.
Execute communications and PR campaigns to enhance brand visibility and market presence in EMEA with an emphasis on Germany Write and distribute press releases in coordination our local PR agency (UK) Develop and nurture strong relationships with press, media, and key opinion leaders to ensure consistent and persistent visibility of the brand and product stories in EMEA Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively Actively engage in and collaborate on European PR events and activities as needed ensuring the brand's presence Develop a comprehensive local but globally integrated social media program in EMEA Skills Required: University degree in communications, journalism, media studies, marketing, or public relations 3+ years of experience in roles related to PR and communications in a B2B software company preferred Proficiency with Microsoft Office suite and current PR technologies Excellent cross-culture communications and interpersonal skills Strong English speaking and writing skills; German language and writing skills a big plus Strong orientation toward meeting deadlines and managing performance through rigorous metrics and insights