Public Relations Specialist [Urgent Search]

Parity Network are recruiting for a Senior Communication Executive on behalf of our client, a leading PR, social and creative communications agency.
This role will be hybrid working home and office based in Edinburgh, with ability to travel and visit clients on a regular basis.
Preferred Experience Working with Scottish media relations and working with financial and professional services brands.
Salary £30,000 to £45,000 per annum depending on experience.
Responsibilities - Apply knowledge of client organisation, target markets, competitors, market challenges and the wider political and media landscape to shape programme and campaign strategy.
- Develop skills by attending training and keep up to date with new trends, tools and innovations within the media and PR industry.
- Strengthen client relationships and act as the central day-to-day contact providing quality senior consultancy across a portfolio of programmes.
- Responsible for the day-to-day delivery of client programmes and campaigns, ensure all deadlines and client KPIs are met.
- Identify any issues, suggest solutions, and proactively update client leads.
- Use creativity and client sector understanding to spot opportunities and create a story/news angle for clients and place this effectively with the media by maintaining strong relationships.
- Able to lead discrete elements of strategic proposals beyond tactical/channel-based recommendations, including (for example) turning insight into strategic recommendations, key message creation and establishing the role for comms and the comms journey.
- Develop responses to briefs on new programmes and campaign strands.
Begin to build contacts and participate in lead generation and networking.