Empowering businesses and professionals to reach their full potential in the accounting and accounting technology sector.
Role Overview As a Product Marketing Manager, you will play a key role in driving the go-to-market strategy, positioning, and messaging for our suite of products.
You will work closely with Product, Sales, and Marketing teams to create compelling product stories that resonate with our target audiences.
This role requires a strong understanding of the legal and professional services industries, a knack for translating technical features into customer benefits, and a passion for creating high-impact marketing campaigns.
Key Responsibilities Go-to-Market Strategy : Support product launches by developing and executing go-to-market strategies for new and updated products.
Messaging & Positioning : Develop clear, compelling product positioning and messaging that differentiates offerings in the market.
Content Creation : Work with internal and external teams to produce engaging content (e.g., case studies, product videos, webinars, blog posts) that supports customer acquisition and engagement.
Sales Enablement : Create and maintain sales collateral (e.g., product sheets, presentations, battlecards) and training materials to empower the sales team with the tools they need to close deals.
Market Research : Conduct research on competitors, customer needs, and industry trends to inform product and marketing strategies.
Performance Analysis : Track and report on the effectiveness of product marketing campaigns, making recommendations for future improvements based on data-driven insights.
Customer Advocacy : Collaborate with Customer Success to identify advocates and leverage case studies, testimonials, and reviews.
Qualifications Experience : 2+ years in product marketing, preferably in B2B technology or SaaS.
Experience in legal or professional services is a plus.
Education : Bachelor's degree in Marketing, Business, or a related field.
Skills : Strong communication and copywriting skills, with a keen eye for detail.
Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce) is an asset.
Attributes : Self-starter with a collaborative mindset and a passion for driving product success.
Benefits Competitive salary and benefits package Opportunity for career advancement within a growing company Flexible working options Professional development and training opportunities