Product Marketing Executive
Stoke on Trent – Hybrid working arrangements but must be local to the office.
Permanent, full time (35 hours per week Monday – Friday) up to £28,000 depending on experience.
Our client is a leading organisation formed over 20 years ago and provides a range of digital software solutions to a specialist industry sector. Award-winning and have a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients. Due to continued growth and development within their strategic plans, they are looking to expand with an additional Product Marketing Executive.
As Product Marketing Executive, your role is to thoroughly understand the existing products and new launches to deliver compelling marketing campaigns to help generate the uptake and interest in the product to achieve forecast goals. You will work closely with the Product Owners to capture the features, benefits, and USPs of the product and deliver marketing literature and support material including sales support documents, pricing information, internal intranet information, case studies, and more.
As Product Marketing Executive you'll have a close relationship with the Commercial and Operations Teams to ensure all our team have the information they need to properly position the product and promote it to customers.
Key Duties to include: Planning and creating go-to-marketing strategies for upcoming releases as well as product refreshes. Creating compelling emails to new and existing customers, as well as attention-grabbing messaging, to communicate the release of product launches and the benefits to the customer. Supporting with the collation and distribution of customer-facing product release notes. Building and managing sales packs and literature to support the sales teams with the proposition and positioning of our services. Analysing data to understand the performance benefits that our products deliver to customers, to create compelling case studies and informational pieces to support your messaging. In order to be considered for the role of Marketing Executive you will: Have at least 3 years' experience in a B2B product marketing environment. Have experience of creating successful go-to-market campaign plans. Possess excellent verbal and written communication skills. Have good data analysis skills to collate statistics into usable reports and case study data. Be highly organised and able to manage multiple projects concurrently. Be comfortable liaising with internal and external stakeholders including customers, third-party marketing teams, and industry press. Have excellent PowerPoint, Word, and Excel skills. Be able to understand technical information and translate it into customer-friendly language. In order to be successful in the role of Marketing Executive you will: Have experience of marketing SaaS products. Have design experience (including Photoshop, InDesign, Canva or equivalents). Have an understanding of the automotive industry – particularly used car dealerships. Have experience of using Zoho. Have experience of using Mail Chimp. In return, the company offers a relaxed but supportive working environment, hybrid working options, and a culture that would make you want to work from their office! Values-driven organisation who cannot praise enough, and the management often treats the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans, and endless training and development opportunities!!
This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply today to be considered for the role.
Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you in regards to any other suitable vacancies.
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