Description: Marsh McLennan is seeking candidates for the following position based in the London office:Marketing Manager: Marsh Financial and Professional LinesMarsh McLennan (MMC) marketing and communications, which covers both Marsh and Mercer, is looking for an experienced and enthusiastic senior marketing manager to join the UK team to help create and drive integrated marketing campaigns across all delivery channels.
Based in London, the role holder will work on a range of campaigns across MMC, with a focus on Marsh's Financial and Professional Lines (FINPRO) practice.What can you expect:You will work closely with the Head of Marketing for Marsh Specialty UK, the FINPRO sales leaders and business development team, and FINPRO stakeholders to develop and execute a marketing strategy aligned to UK business objectives.You will work collaboratively across the marketing team to bring the full value of FINPRO and MMC products, solutions, and expertise to our clients.You will work with the wider marketing team in the UK and globally to ensure the delivery of all aspects of brand activation, demonstrating effectiveness through campaign measurement.The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing strategy.
Therefore, this role requires experience in managing multiple marketing programmes for differing lines of business in a coordinated approach.What you will be rewarded with:We help you be your best through professional development opportunities, interesting work and supportive leaders.We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.We will rely on you to:Work with business stakeholders to understand their practice areas and client focus, and using this insight, create compelling marketing campaigns which are aligned to the overall marketing strategy and deliver strong client and prospect engagement.Build multi-channel marketing propositions and plans that help position Marsh as a thought leader and trusted risk advisor.Leverage all aspects of digital marketing and work closely with the digital centre of excellence to enhance UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.Working with the social media team to build and nurture the Marsh brand through social media activity.Drive performance excellence through collaboration across the MMC marketing and communications team to share best practices, ensure integration, efficient delivery and consistency of approach.Work with internal communications team to actively engage key internal stakeholders with proactive internal communication campaigns to create advocates and amplify campaign activity to drive commercial success.
Advise the sales and consultant teams on how to leverage marketing activity with clear sales enablement assets.Manage the respective marketing budget to ensure effectiveness of activity and ROI.Ensure best practice is applied and all relevant Marsh policies and applicable laws/regulations are adhered to so that all marketing is compliant.Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.What you need to have: Experience working in a corporate matrixed B2B marketing environment.Relationship building and stakeholder management skills.Influencing and negotiation skills at senior executive levels.Marketing generalist, with extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing and analytics.
Experience in building B2B brands, and in delivering integrated campaigns.Excellent verbal and written communication skills.Project management skills, with the ability to prioritise and manage multiple tasks.Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.What makes you stand out:Multi-disciplinary marketing delivery, with a focus on the development of thought leadership content.Significant professional services and/or insurance industry or legal marketing experience.Knowledge of digital marketing as an enabler to maximise commercial success.Client centric focus to translate internal proposition into client friendly value adding campaigns.#LI-HYBRIDMarsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman .
With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective.
For more information, visit marshmclennan.com , or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment.
We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.
We are an equal opportunities employer.
We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process.
If you have a disability that may require reasonable adjustments, please contact us at Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office.
All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week.
Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.