Duration- 6 months Salary - £52K per annum pro rate Hybrid working Responsibilities Planning and Execution Plan and manage the execution of allbound marketing campaigns & activities to address our target audience - in line with geographic, segment, vertical and/or product alignment: Using the full marketing mix and appropriate tactics to generate demand, nurture/accelerate through funnel and close deals.
Leveraging & optimizing existing assets and identifying content gaps – proposing messaging & asset creation to address these.
Working with the wider EMEA Marketing team to ensure reach and amplification through available channels and engagement & impact through aligned Sales teams as appropriate.
Optimisation Refine and optimise campaigns to maximise return on investment, with a focus on volume and velocity in lead generation and conversion through the sales funnel.
Embed nurture programmes, retargeting and ABM tactics to maximise the reach and impact of our campaigns.
Seeks out opportunities to incorporate a 'digital first' strategy (with a focus on channel & platform innovation/tooling) to drive campaign efficiencies and best-practice through our day-to-day working.
Campaign Analysis and Reporting Review the performance of campaigns across all channels with marketing management.
Provide detailed analysis and commentary, make recommendations and implement changes where necessary, to ensure campaign impact.
Forecast and monitor ongoing target attainment (MQLs, SQLs, Opps/pipeline, Logos/ARR) and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations.
Stakeholder Management and Communication Develop and deliver campaign briefings and provide the necessary information and support to aligned Sales teams and relevant business units, to ensure each campaign is a success.
Work closely with aligned Sales and Marketing stakeholders to align on priority regions/segments/verticals/products Maintains an open and collaborative relationship with key stakeholders to plan activity, report on campaign performance and obtain feedback.
Manage third-party vendors and publishers to maximise reach and campaign effectiveness.
Qualifications & Key Skills: We are looking for a self-starter, a hands-on executer with strong project management and communication skills who can multi-task and confidently manage both internal and external stakeholders.
Marketing qualifications (preferable).
Minimum 5 years' experience in a B2B Marketing role.
Excellent verbal and written communication skills – copywriting skills is a plus.
Software and technology experience.
Attention to detail, follow-through and deadline compliance.
Must be data-driven and able to analyse and interpret data competently.
Strong project management skills.
Experience of working with complex teams and across multiple geographies and cultures