Marketing Data Enablement Lead

We're looking for a Marketing Data Enablement to join our team in London as part of our Marketing function.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
Your Role: Your mission is to ensure the availability, integrity, and accessibility of high-quality marketing data across Ascential's ecosystem.
In this strategic role, you will work across platforms, including Google Tag Manager (GTM), Google Analytics (GA4), Salesforce, Marketo, BigQuery, and Funnel.io, to create integrated data flows that empower decision-making and uncover actionable insights.
By implementing structured processes and breaking down data silos, you'll unify data from these diverse sources to support a comprehensive view of marketing performance and business impact.
You will collaborate closely with developers, product owners, and analytics teams to design and govern data solutions that adapt to evolving business needs while maintaining compliance with data privacy standards.
As the business's technical lead in marketing data enablement, you will play a pivotal role in advancing scalable, compliant solutions that empower data-driven decision-making across Ascential's marketing efforts.
Key Responsibilities: Serve as the SME for GTM across the entire business, providing expert guidance on best practices and ensuring consistency in GTM usage and governance.
Lead the design and implementation of tracking solutions using GTM and GA4, focusing on structured, reliable setups for enhanced data accuracy.
Develop and oversee structured data layer implementations to ensure accurate, scalable tracking solutions across digital platforms.
Collaborate with stakeholders across marketing and product teams to document and implement measurement frameworks that meet strategic data needs.
Manage cookie governance solutions (CMP) to maintain full data privacy compliance.
Establish and maintain rigorous QA and testing protocols, working with developers to ensure data integrity throughout tracking implementation, pre- and post-release.
Develop and manage a tracking roadmap that aligns with both short-term marketing analytics objectives and long-term data enablement strategies.
Conduct regular audits of analytics setups to ensure ongoing compliance with data standards, data privacy, and best practices.
Coordinate with third-party partners to ensure tracking solutions support accurate cross-platform reporting and data consistency.
Your Experience: Some experience in digital analytics implementation, with deep expertise in Google Tag Manager (GTM) and Google Analytics (GA/GA4).
Proven experience in a role where you acted as the technical lead or SME for tracking, responsible for defining and implementing business-wide tracking strategies.
Familiarity with cookie governance solutions (CMP) and data privacy standards, ensuring compliance with GDPR, CCPA, and similar regulations.
Advanced knowledge in Google Tag Manager and GA4, including hands-on experience with tracking setups, data accuracy, and governance best practices.
Skilled in defining, managing, and optimising data layer requirements that support accurate and reliable data capture across digital platforms.
Ability to design and deploy rigorous QA and testing protocols, proactively working with developers to ensure data integrity throughout implementation.
Proficient in establishing and maintaining structured processes for tracking, QA, and documentation, supporting business-wide consistency.
Strong analytical skills to troubleshoot tracking issues and perform regular audits, maintaining high data quality standards.
Effective communicator who can articulate tracking requirements to technical and non-technical stakeholders, ensuring clarity and alignment across teams.
Solid understanding of cookie consent management and data privacy standards to ensure all tracking solutions are compliant.
Able to work effectively with marketing, product, and analytics teams to support multichannel data collection and reporting.
Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, or a related technical field, or equivalent experience is desired but not required.
If you don't meet every single requirement, we'd still encourage you to apply.
At Ascential , we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.
Who are we?
Ascential takes the world's leading brands to the heart of what's next for their industries.
We do this through our events, intelligence products and advisory services.
Our 700+ people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.
Ascential is part of the Informa Group.
Why Choose Us?
Two divisions.
Three continents.
One great culture - we want working for Ascential to be the best career move you've ever made.
Ascential is a people-powered company, and we're committed to supporting diversity, equity and inclusion.
We publish an annual DEI Report, setting out our goals and progress.
We invest in Employee Groups including Able to Thrive, Ascential Pride, Black in Business and Empower Women's Network.
And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.
We're committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one.
That means making sure that each event we run is the most sustainable it's ever been.
We also default all of our pension plans to sustainable options, so that our people's savings are invested in ways that help rather than hinder our planet.
Helping people to connect and drive progress isn't a business-only goal.
We know that the world is a better place when we lead with heart, so we support charitable causes that make a difference.
We provide opportunities to give back through Volunteer Days and our charity partnership with Media Trust.
We value output, not hours.
Most of our roles ask for 1-2 days a week in your nearest office.
But if that's not possible for you, let's talk.
Flexible work conversations are actively encouraged here.
Only you know what's most important to you.
That's why we offer a benefits and wellbeing package that you can tailor to your needs.
Some of these include: 25 days of holiday per year - with an option to buy/sell up to 5 days Pension, Life Assurance and Income Protection Access to either our commission, bonus or profit share schemes, dependent on the role Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme Employee assistance programme, season ticket loans and cycle to work scheme Volunteering opportunities and charitable giving options Learning and development opportunities, to encourage and empower everyone to grow We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us?
Find out more.
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