As the Head of Marketing at Viso you will play a critical role in driving the companys growth in the AI computer vision sector.
Your primary focus will be developing and executing marketing strategies to increase demand generation optimize the customer acquisition process and grow annual recurring revenue (ARR).
You ll have the opportunity to lead a marketing team shape the brand s message and collaborate closely with crossfunctional teams.
Location This role will be remote based in London (UK).
Applicants must be legally authorized to work in the United Kingdom.
Responsibilities In this role you ll: Develop the overall marketing strategy including branding positioning messaging to drive demand generation and grow customer acquisition with a strong focus on scaling ARR.
Collaborate with Product Sales and Customer Success teams to ensure alignment of messaging product updates and campaign goals with business objectives and growth targets.
Own the marketing funnel and lead initiatives to boost lead generation lead quality conversion rates and pipeline velocity with a focus on targeting midmarket customers in key regions.
Elish and strengthen the Viso brand ensuring a clear value proposition that resonates with key audiences.
Develop and implement customer engagement initiatives such as newsletters user communities and customer advocacy programs.
Demand Generation Optimize inbound marketing channels (SEO content marketing paid advertising) to capture highquality leads Oversee outbound marketing strategies including email campaigns LinkedIn outreach and accountbased marketing (ABM) Lead the creation of messaging frameworks and ensure consistent branding across all channels.
Plan and manage Visos participation in industry events trade shows and conferences.
Create postsale engagement strategies to support customer retention and enhance upsell/crosssell opportunities.
Leadership Lead mentor and grow the marketing team fostering professional development and excellence.
Manage external agencies contractors and partners to supplement internal resources for content creation paid media and more.
ytics yse market trends competitive landscape and customer insights to refine and adjust marketing strategies Own and report on marketing KPIs leveraging tools to track performance and continuously optimize marketing efforts.
Qualifications We value diverse experiences and encourage candidates from various industries to apply.
While the following qualifications will make for a strong candidate alternative experiences that bring soing new to the table are also welcome.
Required 8 years of B2B marketing experience with at least 3 years in a senior leadership role preferably in SaaS or complex technology sectors.
Proven track record in handson of demand generation lead acquisition and pipeline growth.
Experience leading and mentoring marketing teams while also being comfortable with handson .
Proficiency in marketing tools and campaign including designing banners editing content optimizing campaigns and working within automation platforms without relying solely on external resources.
Deep experience using CRM marketing automation tools and ytics platforms and the ability to manage design tools for creating visually engaging ets.
Strong knowledge of SEO PPC ABM content marketing and inbound/outbound strategies.
ytical ss to monitor performance generate insights from data and adjust strategies to optimize ROI in realtime.
Pion for technology and innovation with an ability to communicate complex concepts in a clear engaging manner.
Adaptable resultsoriented and thrives in a fastpaced handson environment.
What We Offer Our product Viso Suite is the only endtoend infrastructure for computer vision.
It empowers enterprises to implement AI vision solutions significantly faster and more effectively than ever before.
viso.ai is backed by the most successful investors who previously backed Facebook Slack Atlian DropBox UiPath Celonis Segment and many more.
There are many benefits to working at viso.ai including in addition to competitive pay being part of a small and agile fastgrowing company.
Opportunity to work in a fastpaced innovative environment.
Competitive compensation package.
Private Medical Insurance (including optical and dental) Flexible working hours and remote work options.
Professional development and career growth opportunities.
Join us in driving growth and shaping one of the most exciting AI industries.
We look forward to hearing from you!
Proven track record in hands-on of demand generation, lead acquisition, and pipeline growth.
Experience leading and mentoring marketing teams, while also being comfortable with hands-on .
Proficiency in marketing tools and campaign , including designing banners, editing content, optimizing campaigns, and working within automation platforms without relying solely on external resources.
Deep experience using CRM, marketing automation tools, and ytics platforms, and the ability to manage design tools for creating visually engaging ets.
Education 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role, preferably in SaaS or complex technology sectors and startups.