Head Of Marketing - Energy Trade Fair & Conference

JOB PURPOSE: To oversee all aspects of marketing activity for a flagship energy event at a product and corporate level, to collaborate on strategy, execute the defined marketing plan, manage the day-to-day delivery of the marketing team and establish best practice marketing.
KEY ACCOUNTABILITIES: Oversee the event corporate marketing activity including branding Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses Manage PR Consultancies to fulfil an international PR plan Manage, develop and maintain all product websites