Head of Marketing - Accreditation & Benchmarking GBP70,000 – GBP80,000 Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
Hybrid Contract – 1 Year London Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business.
Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across 4 streams to drive revenue beyond GBP10m in benchmarking and awards, GBP2m in client marketing solutions, GBP2m in subscriptions, and GBP1m in events.
You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.
You will have an entrepreneurial, results–orientated approach to marketing and bring innovative ideas to the table.
You'll empower and mentor a team of up to 6 marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.
As a commercially–minded marketer, you will be responsible for measuring marketing success against annual targets and longer-term growth targets, working closely with the Commercial and Renewals Directors, and Head of Research, delivering insights to help shape the direction of travel.
You'll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.
Experience & skills required: Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events Experience leading a marketing team Experience working with sales teams Significant experience in analysing data and the ability to convert data into meaningful insight Significant experience working in Analytics tools (e.g.
Google Analytics) Significant experience in owned, earned and paid marketing channels IT Literate; MS Office, advanced Excel, required #J-18808-Ljbffr