Head Of Brand And Acquisition

Head of Brand and Acquisition - London - Head Office Description Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
Develop and execute a comprehensive customer acquisition strategy to drive business growth and customer outcomes.
Key responsibilities include: Develop and implement a customer acquisition strategy driving business growth and customer outcomes.
Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
Oversee marketing campaign planning, execution, and optimisation from an acquisition perspective.
Enable a customer outcome-focused mentality and align on key performance indicators.
Drive clear accountability for marketing ROIs and cost management.
Manage relationships with external agencies for timely and high-quality delivery.
Collaborate with e-commerce teams to optimise the customer journey and improve user experience.
Provide regular reports and presentations to leadership teams.
Requirements include: Proven experience in customer acquisition with a focus on e-commerce and retail environments.
In-depth knowledge of acquisition channels, strategies, technology, and tools.
Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
Analytical mindset with data interpretation and data-driven decision-making abilities.
Strong project management skills with task prioritisation and multiple project management capabilities.
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