We are seeking a dynamic Head of Marketing for a modern and innovative superyacht brokerage.
This role is focused on refining the company's luxury branding to enhance its presence and distinguish it within the prestigious yachting industry.
Their goal is to create a brand experience that resonates with the next generation of high-net-worth individuals.
The Head of Marketing will be responsible for elevating the brand and improving the company's marketing strategies by adopting a fresh and creative approach.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
The ideal candidate will have proven experience in marketing, particularly within the yacht or luxury lifestyle sectors, demonstrated by a strong portfolio of successful campaigns.
You will need a deep understanding of digital marketing trends, influencer partnerships, and luxury branding strategies, along with strong analytical skills to conduct market research and interpret data for informed marketing decisions.
The candidate should possess a creative vision that allows them to think outside the box to engage high-net-worth individuals.
Established connections within the luxury lifestyle or fashion industry will be considered a significant advantage, and a genuine passion for yachting and the luxury sector is essential.
This hybrid position involves three days of work at the central London offices and two days of remote work, following a Monday to Friday schedule from 9 AM to 5.30 PM.
The company offers a competitive salary and a comprehensive benefits package, including private health insurance, pension scheme, regular social events, and travel opportunities to industry events in Europe, the US, and the UAE.
DUTIES TO INCLUDE Develop and implement innovative brand strategies that reflect luxury and exclusivity that resonate with affluent clientele Create and oversee integrated marketing campaigns across digital, print, and social media platforms to promote listings and services Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies and identify new opportunities for growth Produce high-quality content that appeals to the elite clientele using photography and video Manage digital marketing efforts, including SEO, SEM, social media, and email marketing, focusing on lead generation and client engagement Work closely with internal teams and external partners, forging strong relationships that enhance marketing efforts and brand visibility Manage marketing budgets to ensure resources are allocated effectively, maximising the impact and ROI of campaigns Analyse and report on campaign performance, providing insights and recommendations for improvement ESSENTIAL CRITERIA Previous marketing experience, especially in the yacht or luxury lifestyle sectors, with a strong portfolio of successful campaigns In-depth knowledge of digital marketing trends, influencer partnerships, and luxury branding strategies Proficient in conducting market research and interpreting data to guide marketing decisions Strong creative vision and ability to think outside the box to engage high-net-worth individuals Right to work in the UK Excellent, verifiable references #J-18808-Ljbffr