Our Story From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money.
In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born.
Today, the company that began as a 12-page mail-order brochure has become one of the UKs fast-growing multi-channel retailers and a leading lifestyle brand with 72 stores across the UK and a highly successful online business.
The Role To ensure the website reflects and enhances The White Company brand values.
The key deliverables of this job role are: Ensure excellent website standards are maintained at all times Working with the Digital Trading Assistant Manager (Digital TAM) to ensure that Category launches/campaigns are reflected online Support the Digital TAM through sales and stock reporting Awareness and communication of relevant competitor activity Main Duties and Responsibilities Daily running of site Awareness of the online shopping environment and competitor activity.
Regular feedback on what is happening with the competition Report and feedback any availability issues to the Digital TAM Ensure excellent site standards are maintained at all times, in particular the use of banners, links, asset availability and landing page CTAs Ensuring the customer journey is logical for ease of shopping and the top nav is optimised Ensure the taxonomy is correct and changes are communicated to the Content team Ensure product flags are updated and reflect current trading at all times, including bestselling, new arrivals, stock availability, product banners, online exclusives Ensure that products are launched on the website in line with requirements Ensure that page rankings, facets and product boosting are optimised at all times Ensure that landing pages are updated regularly Ensure good stock availability on products featured in email and landing page assets Understand what customers are looking for via click map and internal search terms and take action based on guidance from the Digital TAM Manage new in and the setting up of seasonal categories Manage any URL re-directs and support the Marketing team to ensure site is SEO optimised Ensure any B&M promotions/markdowns are executed correctly online React to B&M requests to either reinstate products previously removed from the site or take products down Work with the Content Coordinators to ensure products are ranged correctly online and set up is completed within the critical path Supporting the Digital Trading Assistant Manager (Digital TAM) Monitoring and analysing sales to aid decisions made by the Digital TAM, including highlights, lowlights and bestsellers Support the Digital TAM in the creation of weekly trading documentation With clear guidance from the Digital TAM for each key launch/campaign, ensure the category strategy is reflected online Creation of briefs incorporating Content and Merchandising requirements to Production teams Key Measures/KPIs Sales against operating plan Site Standards Support for the Digital TAM Skills & Experience Able to communicate effectively and have a pro-active, can-do attitude Confidence in understanding, reporting on and analysing data Can work on their own initiative as well as part of a team Attention to detail and the ability to work under pressure and within deadlines are essential A good grasp of Microsoft Word and Excel Ability to develop relationships within the Digital team and across the wider business Knowledge and passion for online and multi-channel retail and customer experience Our Equality Diversity and Inclusion statement of commitment At the White company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Where difference is respected, encouraged, and celebrated.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment journey.
We'd love you to join us on our journey.
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