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Please apply via our website so we can process your application.
* Position: Digital Marketing Manager (Maternity Cover -12 Month Fixed-Term Contract) Location: Glasgow, Head Office Job Type: Part-Time, 3 Days Per Week Salary: £24,000pa Benefits: Annual bonus, 28 days annual leave, increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!
An exciting opportunity has arisen within Matthew Algie to apply for the position of Digital Marketing Manager on a part-time, fixed-term basis.
In your role, you will drive forward essential digital marketing projects, boosting the company's digital presence within the market and drive a significant increase in relevant B2B engagements and enquiries for the core channels we operate in.
These include Cafes, Convenience, Retail, Hospitality and Workplace Key Responsibilities include: - Development and delivery of the lead generation and content strategy (including pay-per-click advertising, email marketing and telemarketing strategies) - With support from an external agency, development and implementation of pay-per-click (PPC) advertising on relevant channels.
Platforms include Google, Bing, Meta and LinkedIn.
- Management of our group websites, including Matthew Algie, Smokin' Bean and Espresso Warehouse - Digital and Web Agency management and liaison for key digital projects within agreed budgets - Delivery of a rich stream of blog posts and social media content - Management of the UK and Ireland group social media strategy in line with brand and channel strategies.
- Content writing, keyword research and website optimisation in line with SEO best practices.
- Creating and delivering an email marketing strategy, plus refinement and growth of GDPR-compliant email databases ( GDPR compliance) - Managing the Digital Marketing budget in line with the overall marketing budget and company objectives - Line management of Digital Marketing Assistant For more information and to apply, go to https://www.matthewalgie.com/about/careers/