Job Description Accountable for defining and aligning content strategies to meet Franchise goals, for both owned and operated and select third-party partners ('Global Partners'), setting YouTube KPIs, and ensuring relevant teams are able to execute to plan Leveraging all forms of audience data, along with industry trends to propose optimized content solutions for YouTube.
Contribute to digital content proposals, analysing partner briefs to provide content recommendations.
Identify competitive trends and editorial themes that will become the foundation for the Content Creation team to develop, and budget production against for internal or external studios.
Collaborate closely with the Content Creation team throughout the development process to ensure content strategies are being met.
Oversee launch and on-going performance of digital content for assigned brands; working with the Audience & Network team to monitor results, providing feedback within Audience Engagement and to the Franchise team on brand KPIs and tactics to improve results as needed.
Keep informed on wider YouTube platform trends and the performance across the WildBrain network, to monitor and report on content performance trends that can be integrated into content strategies.
Qualifications Franchise, Marketing or YouTube specialist in a media or entertainment company Excellent organisational skills, working to deadlines and delivering on KPI's.
Commercially minded with the ability to prioritise business opportunities with an entrepreneurial mindset.
Deep understanding of content performance on digital platforms, particularly YouTube, with an emphasis on the factors that drive brand success.
Experience in producing and distributing digital-first content as a form of marketing Proficiency in utilizing analytics and digital engagement metrics, translating their implications into actionable creative strategies.
Ideally, production experience or knowledge of production process Additional Information What We Offer? Working at WildBrain is more than a job — it's the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.
We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!
Our Commitment? Diversity and Inclusion are in our DNA.
As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world.
We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
If you possess similar experience that is close to what we've listed here, we encourage you to please still consider applying.
We strongly believe that diverse experience, transferable skills, and passion are key!
WildBrain accommodates people with disabilities throughout the recruitment and selection process.
Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain At WildBrain we inspire imaginations through the wonder of storytelling.
As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world.
With approximately 13,000 half-hours of filmed entertainment in our library—one of the world's most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi.
WildBrain's mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. Our studios produce such award-winning series as The Snoopy Show ; Snoopy in Space ; Strawberry Shortcake: Berry in the Big City ; Sonic Prime ; Chip and Potato ; Teletubbies Let's Go!
and many more.
Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time.
Our television group owns and operates some of Canada's most-viewed family entertainment channels.
WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).
Visit us at wildbrain.com .