We have an exciting opportunity for an expert in Branded Content across digital platforms to join us on our Commercial Content Team.
This team is the conduit between Bauer Media Advertising's commercial teams and core content stakeholders (eg Programming, RAYO, Social, Video, Editorial).
The team reactively and pro-actively create best in class, innovative and deliverable branded content solutions that create impact for clients and consumers of our brands.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
About the Role: The Digital Commercial Content Director is a key part of Bauer's creative process driving revenue, reputation and results across our digital branded content offering.
You'll work with key stakeholders across Bauer Media's Brand Social Teams, Commercial Video Team, RAYO Content Team, Digital Design and Delivery teams, Commercial Programming, Creative Strategy and Commercial teams to lead the Branded Content Digital Strategy.
We're looking for someone to develop our digital / social / video branded content offering and drive excellence around our creative solutions, systems and processes.
You'll create digital ideas in response to client briefs and provide inventory planning and costing for digital content optimisation.
Key Responsibilities: Lead the ideation brainstorms for the creation and optimisation of digital branded content in response to client briefs.
Invite relevant stakeholders and commercial teams to attend the brainstorms, capture agreed ideas and create inventory planning and costs for each idea.
Working with core stakeholders, lead the development of new branded content formats and packages across our digital properties using your market insight and expertise.
Create sales collateral for new digital branded content opportunities and present these internally and externally.
Input into RAYO, Video and Social commercial strategy alongside key stakeholders and identify gaps in market for new properties/opportunities in digital.
Work alongside colleagues in Commercial Content and Creative Strategy to look to extend audio / publishing client campaigns across multiple digital platforms to provide trackable and tangible results.
Work alongside commercial teams (Sales, Creative Strategy, Insight/Research, Planning) to ensure digital creative is properly represented and sold (media and costs) on all relevant briefs.
Use your knowledge of the latest digital technologies and trends in the creation of innovative branded content campaigns.
Host / input into creative workshops internally and with clients to showcase best in class digital branded content.
Ensure digital ideas are deliverable and that there is a smooth transition for each campaign from pitch to booking and into Project Management.
Be the go-to digital expert in branded content, continually looking for new ideas and solutions to take to market and new ways to improve how we work.
What We're Looking For: Relevant amount of director-level experience working in digital branded content at a media owner / media or advertising agency.
A good understanding of the evolving digital branded content landscape.
Experience presenting ideas to clients.
A great relationship builder – in order to be successful you'll need strong and effective relationships with a wide range of people across the business.
Experience leading creative sessions / brainstorms.
The ability to manage a busy workload in a time-pressured environment.
A solutions-focused attitude with strong attention to detail.
Able to make confident and well thought through decisions quickly.
Package Description: Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development.
Opportunity to buy additional holiday.
Enhanced Maternity and Paternity pay.
Company pension.
Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance.
Discounted subscriptions on Bauer publications (50%).
Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives.
Discounted high street vouchers.
About Bauer Media Group: Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster.
We reach 25 million consumers across our Radio and Publishing brands such as Greatest Hits, KISS, Grazia, Today's Golfer, Absolute, TV Choice, Scala, Country Walking, Hits Radio, CAR, Magic, MCN, Jazz FM, Puzzles and many more!
Bauer Media Group has remained one of the world's most successful media companies for nearly 150 years through our commitment to continuous innovation and consumer obsession.
Founded in Hamburg in 1875 and now in our fifth generation of family ownership, our multi-national company operates in 13 countries across Europe, reaching 200 million consumers.
People are at the heart of everything we do.
Inclusivity is part of who we are.
We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you: Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people.
Our people take an enormous amount of pride in the brands they support.
They like their team members, and they feel supported by their managers.
We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands.
That's why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do.
Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day.
It's part of everything we do, and everyone who works here is responsible.
If you join us, you'll be an important part of this as well.
Our mental health at work: We're proud to be the driving force behind the "Where's your head at?" campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders.
This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Learning and Development: As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all.
Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Please Note: We are actively seeking this position.
You should hear from us within 48 hours of the expiry date.
Please note on some occasions the role may be closed before date shown or need to be extended.
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