Digital Campaigns And Personalisation Manager

Job Description Digital Campaigns and Personalisation Manager Location: Swindon, London or Bournemouth Salary: From £55,000 Our website and Digital Brochureware on our App and Internet Bank are some of the most important entry points to our brand – they have a critical role to play in engaging our customers, explaining why we are different to the high street banks, driving people to our key services such as mobile and internet banking, aiding them to consider and apply to our range of products and providing help and support.
The teams within Digital Platforms and SEO are focused on continually improving these experiences for our customers through both transformation and optimisation activity, trying to attract more people to our website (both new and existing customers) and encouraging more of them to complete more interactions online with us.
For us to do this, we need to ensure that we're introducing digital capabilities, and driving their roadmap, to ensure that our trading and optimisation squads have everything that they need in order to deliver their outcomes.
We're looking for a highly motivated and experienced Martech and Campaign manager to define and deliver our use cases and requirements for personalisation across nationwide.co.uk and the 'products' section of our App and Internet bank.