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Our client is an award-winning corporate design agency specialising in Corporate Communications. Their areas of specialism include Corporate Reputation, Governance, CSR and Employee Engagement. They are looking to hire a talented Digital Business Development Director.
Your key Responsibilities The role's primary purpose is to deliver new digital sales revenues from current and prospective clients. This includes managing the entire digital sales lifecycle from identifying our target sectors and clients, identifying opportunities from existing clients, building the prospect database, delivering sales campaigns to these prospects, following up on the campaigns to arrange meetings and securing briefs, presenting our initial credentials and developing our proposals in response to these briefs.
New business planning To develop and drive through an annual sales plan that will achieve our new business revenue targets – for both existing and new clients To review performance to the plan and update the activities as necessary to ensure we achieve our new business targets To hold formal quarterly reviews of performance to re-calibrate activities, budgets and schedules To compile and manage the new business budget to ensure we deliver the plan to the agreed budget New business campaigns To define and manage the delivery of new business campaigns to our target sectors and brands, to generate new business leads, grow our prospect database and generate new business briefs To acquire the right new business contact data in our target prospects and ensure they are captured in the database To work with the Chief Digital Officer and Managing Director of Corporate Communications to develop campaign content, messaging and positioning to maximise response rates To follow up on new business campaigns to generate meetings To ensure that quality briefing packs are issued prior to any credentials or new business meetings at least 2 days in advance To identify and work with the creative teams to ensure that any required new business collateral is produced to present our services and case studies in the best light To work with the Chief Digital Officer and MD of CC to identify new opportunities within our client base To develop the pitches and presentations to our clients to evidence our work and generate new business opportunities To ensure that we are on the digital roster for all our clients To ensure all our client contact data for digital is up to date and in the database – and clients are receiving our on-going digital communications New business presentations and proposals To secure and arrange new business meetings and credentials meetings with our chosen brands and sectors To manage the credentials process and give the initial credentials meetings To develop our proposals, from really understanding the clients' objectives and needs, briefing the team, coordinating the formulation of the response, writing the presentation and developing our proposal To follow through on all our proposals to maximise conversion rates To work with the Chief Digital Officer and the wider CC team to formulate and present inspiring responses to new business briefs Client and prospect continuity management To ensure that our contact database has quality, up to date digital data in it for current and prospective clients, and that any digital sales and marketing activity is captured To utilise the database functions to drive the sales pipelines and report on performance To ensure that our contact database has fully populated and standardised industry and status against each record To nurture and sustain the direct relationships we have with prospective digital clients to maximise the opportunity for new briefs and proposals, ensuring we record accurately in the contact database where they are in the sales process (cold/warm etc.) To ensure we have a programme of continuity communications, delivered by the Marketing Manager, with content to sustain prospects' engagement with the agency Business partnerships To identify and sign up appropriate new business partnerships that will generate new business leads, whilst retaining our integrity and positioning To ensure we have commercial agreements in place with our chosen target partners To implement and manage any chosen intermediary relationships that will deliver new business leads and to ensure commercial agreements are in place Team interaction To engage and communicate with the wider Digital and CC teams on the new business activities so they are fully engaged and supportive of the activities required To leverage the central database team to ensure we have a rigorous and coordinated approach to managing contact data To ensure that you have a good understanding of the work we have done for clients and can use these effectively to win new business opportunities
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