Job Description As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives.
You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role.
Key Responsibilities: Strategy Execution and Development: Develop and refine demand generation strategies with input from leadership and peers.
Execute campaigns across multiple channels, leveraging analytics to inform optimisation.
Campaign Oversight: Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals.
Collaborate on content development, digital advertising, and event marketing to drive engagement.
Collaboration and Enablement: Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops.
Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives.
Lead Management: Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing.
Regularly analyse funnel metrics and recommend strategies for improvement.
Technology Utilization: Actively manage marketing tools and platforms, identifying areas for better utilisation.
Provide recommendations for MarTech stack enhancements.
Leadership and Mentorship: Guide team members on project execution and skills development.
Act as a role model for collaboration, accountability, and continuous improvement.
Qualifications Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context.
Strong understanding of lead generation, marketing funnels, and sales alignment.
Proficiency with marketing technologies (e.g., CRM, marketing automation tools).
Proven ability to analyse and optimise campaign performance using data-driven insights.
Skilled communicator with the ability to collaborate across teams and functions.
Growth Opportunities: Expand expertise across the full scope of demand generation, building toward managing the entire function.
Play a key role in scaling BlueOptima's marketing efforts and contributing to company growth.
Additional Information Why join our team?
Culture and Growth: Global team with a creative, innovative and welcoming mindset.
Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
Freedom to create your own success story in a high performance environment.
Training programs and Personal Development Plans for each employee Benefits: 32 days of holidays (including bank holidays) Work from Home Equipment allowance Flexible Work from Home - 2 days remote a week Flexible Work from Long Distance - 4 weeks a year 12 Weeks Paid Maternity and Paternity Leave Pet friendly office Sponsored Learning Opportunities Cycle2work scheme Team Socials Annual Leave purchase (up to 5 extra days) Salary : £50-£60K Annual [Based on Experience] Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!