CRM Specialist Retail Up to £35,000 Hybrid working – 2 days in the office and 3 remote Bolton Fantastic benefits including unlimited holidays Forward Role are working with an established, family owned, global retailer to recruit a CRM Specialist.
This business has an unrivalled company culture, here's some of the reasons why… - "Retails #1 Best Company To Work For" - No 9-to-5 grind here!
What matters is results, not hours.
Get the job done when and where it works best for you - Autonomy and freedom to plan your day around what works for you - Success is measured by your results, not by how long you're logged in - End of year and half-year company-wide events, as well as the usual Xmas do and many more!
- Unlimited holidays with a minimum of 25 days plus bank holidays The role: Joining a Marketing team of 12 and reporting into a Head of Digital with a wealth of experience in some of the most well-known retailers, this role will take ownership of the CRM channel.
Responsibilities: - Support on the development of CRM strategies with the aim to improve conversion and customer lifetime value across 4 main online territories.
- Own the build, execution and reporting of CRM journeys primarily across email, and lead in adding SMS to the plan.
- Conduct weekly and monthly reporting to understand and visualise to relevant stakeholders what is and isn't working, turning your insights into actions.
- Support the wider digital team with the CRM aspect of the Marketing Calendar.
This includes briefing into the creative team and proofing sends for approval.
- Build and optimise CRM segments within the customer database, ensuring to deliver the right message at the right time in the journey.
- Develop and launch customer insight strategies – including surveys – to better understand customers.
- Launch and track A/B tests across campaigns, automations and channels to ensure to continue to improve CRM activities.
- Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.
- Monitor competitor campaigns within the market to inform future e-mail strategy.
What you will need: - 2+ years' experience in a CRM role.
- A strong analytical background using Microsoft Excel and GA4, as well as third party reporting tools are desirable.
- Experience using Klaviyo and Shopify Plus is advantageous.
- Highly organised and process driven.
- Comfortable recognising and adopting brand tone of voice when writing copy.
- Ability to work independently and as part of a wider team.
- Good stakeholder management.