Become aCustomer Journey Architectfor Bloomreach! Are you passionate about innovation, AI, and transforming the way businesses connect with their customers online? Join Bloomreach and influence our marketing initiatives in the rapidly evolving AI era. This role is pivotal in designing and optimizing the customer experience across all touchpoints, ensuring that our customers receive exceptional service from their first interaction through to long-term engagement. The ideal candidate will possess a blend of analytical skills, creativity, and a deep understanding of customer behavior within the SaaS landscape.
What challenge awaits you?
Your job will be to:
Customer Journey mapping:Identify and optimize top converting user journeys for Bloomreach's ideal customer profile (ICP)Develop and implement comprehensive user journey maps to optimize experiences across the website and other digital touchpoints Collaborate with teamto identify and recommend opportunities for A/B testing, website personalization and conversion optimization Data Analysis:Conduct in-depth analysis of user behavior and engagement metrics to understand how users interact with the website throughout the buyer journey, from being a first time visitor through to a Bloomreach customerUse tools likeBloomreach Engagement, Hockeystack, Hotjar, Google Analytics, Salesforce CRM and calendar scheduling tools to report and optimize
Content Oversight:Collaborate with content creators to ensure that all customer-facing materials align with the desired customer experience and journey. Develop personalization strategies to tailor the user experience based on user behavior, preferences, and demographics
Performance Metrics:Define key performance indicators (KPIs) for measuring the success of customer journey initiatives. Regularly report on these metrics to stakeholders.
You have the following experience and qualities:
Professional experience
Bachelor's degree in Marketing, Business, Data Science, or a related field.
Proven experience in user journey mapping and personalization within a SaaS or digital marketing environment. Familiarity with B2B SaaS buying journeys is highly desirable.
Proficiency in using data analytics tools and platforms to drive personalization strategies. Ability to interpret complex data sets and translate findings into actionable strategies.
Desire to understand AI/ML technologies and their application in enhancing customer experiences.
Proven track record of successfully implementing personalization strategies and improving conversion rates that drive business outcomes and growth.
Technical Proficiency: Familiarity with UX/UI principles and basic knowledge of web development technologies is a plus. Understanding of marketing automation tools is also beneficial.
Personal qualities
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
A deep passion for AI, and a commitment to shaping the future of digital experiences in the era of AI.
A motivated "can-do" individual, fluent in English and able to work independently as well as part of a team.
A mindset for testing - always on the lookout for new ways to improve engagement and optimize performance.
Strong analytical skills - you'll know your way around numbers and be able to make assessments of performance and subsequent recommendations.
Excited? Join us and transform the future of commerce experiences.