CRM & Lifecycle Marketing Manager | Hybrid work out of our Marylebone office We're Free Soul, the brand that lets you define wellness because no two journeys are ever the same.
We shine a light on the unfiltered journey to well-being, not the industry-standard kind, but the simple, real notion of being well.
How do we do it?
By creating expertly formulated products with clinically tested ingredients that support every woman's unique needs.
We're Free Soul, where health meets unapologetic realness.
Our team is growing, and we have some ambitious goals.
So we're looking for a CRM & Lifecycle Marketing Manager to play a part in our journey.
Working at Free Soul is more than just a job—it's a purpose, a mission where every team member cares deeply about what we're working towards.
Here, everyone's welcome.
Our community isn't just our customers; it's our team, creators, and everyone we connect with, built on trust, integrity, and a shared passion.
We're all in—100%.
We back each other, go above and beyond for our community and adapt to the evolving needs of our customers.
Flexibility is our strength, and we never do things halfway.
From products to projects, we do it right because we're committed to supporting every stage of her wellness journey.
We own the women's nutrition space by doing things differently—liberating, not restricting.
We celebrate all aspects of womanhood, quirks, flaws, and all, reflecting real female journeys and giving everyone the freedom to be themselves.
When our team's individuality shines, so do our best ideas.
That's what makes Free Soul a truly special place to work.
What you will be doing: Email Marketing Strategy & Execution Lead and implement email campaigns from start to finish, including planning, segmentation, testing, and launch.
Focus on timely, personalised delivery to optimise performance across all customer segments.
Lifecycle Campaign Management Oversee key campaigns, including nurturing prospects, post-purchase emails, and retention initiatives.
Segment audiences effectively, and track performance to enhance engagement and drive conversions.
Continuously refine strategies using data insights to achieve better results.
Collaboration & Partnerships Work with teams (Brand & Community, Content & NPD) to align lifecycle marketing with business goals.
Subscription Focus Develop and execute retention marketing strategies designed to enhance subscription growth and retention.
Create tailored lifecycle campaigns for subscribers, including onboarding, renewal reminders, and win-back initiatives to maximise customer lifetime value.
Use data insights to segment audiences and deliver personalised content that resonates with subscription customers at different stages.
Optimise subscription-focused email flows to increase repeat purchases and reduce churn.
Implement A/B testing for subscription campaigns to refine messaging, incentives, and cadence.
Track key subscription metrics (e.g., churn rate, reactivation rate) and use findings to improve campaign effectiveness.
Performance Analysis Regularly report on key metrics, identify areas for improvement, and implement learnings to enhance future campaign success.
What we are looking for: Experienced CRM & Lifecycle Marketing Manager with 5 years in the field.
Skilled at analysing customer journeys and business processes, driving improvements in subscription-based businesses.
Strong background in channel marketing, with hands-on experience across various platforms including Email, SMS, and Offline channels.
Skilled in creating and executing multi-channel marketing campaigns to effectively engage customers at different touchpoints.
Expertise in integrating Email and SMS strategies within broader lifecycle marketing efforts to maximise customer reach and retention.
In-depth knowledge of CRM platforms, particularly Klaviyo.
Proven success in managing customer lifecycles and boosting retention rates.
Capable of crafting, editing, and sending newsletters, as well as overseeing automation and email flows.
Data-driven mindset with experience handling large data sets to inform strategies.
Ideal candidate profile: A self-starter who can juggle multiple priorities Someone with experience in a fast-paced scale-up organisation Someone with a willingness to dive in and learn something new Someone able to confidently voice their thoughts and opinions to senior stakeholders Someone comfortable with Google Analytics and other reporting solutions What youll get in return: Core working hours of 10:30-4:30 Free Soul product pantry - access to a variety of FS products in the office Your 3 monthly FS essentials - free 30% friends and family discount Hybrid working: 3 days in the office per week Dog-friendly office Access to Vitality health insurance post-probation Monthly team socials, lunch & learns and internal events Work laptop and full desk set-up Pension plan A brand-new office environment, designed to be an inspiring place to work, collaborate and grow