Role Purpose
This new role merges technical skills with marketing expertise, positioning the successful candidate to lead the management of the firm's website and digital marketing strategy.
Initially, the role will focus on overseeing the re-development of our existing website, ensuring it aligns with our updated branding and brings the website up to date with current marketing standards. This is an exciting opportunity to lead the website build from the ground up and continuously refine it into an efficient and impactful marketing asset, using analytics to inform and enhance its effectiveness.
The successful candidate will join a collaborative team, playing a key role in campaigns while also managing the broader responsibilities of developing and implementing an overarching digital marketing strategy.
The ideal candidate will have a strong background in digital marketing, website development, UX, SEO, and project management.
Key Responsibilities
Website Re-development
Lead the selection process for the CMS platform, ensuring full compliance with regulatory requirements.
Lead the strategic planning and execution of website re-development project.
Collaborate with designers, developers and content creators to ensure the website meets user experience and functionality standards.
Ensure the new website is optimised for SEO, mobile responsiveness and analytics gathering.
Oversee the migration of content from the old website to the new platform.
Develop CMS templates and building blocks to create a comprehensive and future-proof website design, ensuring optimal internal usability for website content creators.
Establish and document website processes for internal procedures, ensuring adherence to financial regulation.
Digital Marketing Strategy
Develop strategic approach to leverage website as an effective marketing tool.
Develop and implement comprehensive digital marketing strategies to drive traffic and engagement, in line with overall marketing aims.
Play a key role in campaigns, managing and optimising paid search, display advertising, and other digital marketing campaigns, and integrating with email and social media activity.
Utilise analytics tools to measure the effectiveness of website marketing activities and campaigns, as well as produce reports to support data-driven decisions.
Conduct continuous competitive analysis and follow industry best practices to identify digital opportunities.
Website Content Management
Collaborate to produce, adapt and curate high-quality, engaging content for website and other digital channels.
Work with vendors to continuously keep CMS templates up to date and oversee creation of new templates and building blocks as needed.
Work with internal stakeholders to co-ordinate publication of non-marketing materials on website.
SEO & SEM
Develop and execute SEO strategies to improve organic search rankings and drive traffic.
Monitor and analyse SEO/SEM performance and adjust strategies as needed.
Analytics & Reporting
Set up and maintain website analytics tools to track performance metrics.
Provide regular reports on website performance.
Make recommendations for continuous improvements based on data insights.
Project Management
Coordinate with internal stakeholders and external vendors to ensure timely delivery of projects.
Manage project timelines, budgets and resources effectively.
Skills & Competencies
5+ years of digital experience, including website management and development
Proven track record of managing successful digital marketing campaigns
Strong understanding of UX and SEO
Proficient in web analytics tools (e.g. Google Analytics) and CMS platforms
Excellent project management skills with ability to multitask and prioritise
Attention to detail that is not diminished by the existence of regular short deadlines and rapid-response requests from other parts of the business
Strong analytical skills and experience using data to drive decision-making
Exceptional communication and interpersonal skills
Ability to take on responsibility and show initiative whilst being highly collaborative within a small team
Experience working with cross functional teams and managing external vendors
Experience within the financial services sector advantageous
Technical Skills & Knowledge
Essential
CMS platforms: Wordpress and Adobe of benefit
UX
SEO
Data analytics: Google Analytics, Adobe Analytics
Digital marketing trends
Branding and positioning
Compliance and regulations
Advantageous
Web development basics: understanding of HTML, CSS + JavaScript
CRM systems: Salesforce
Project management tools
SEM
About the Team
The Marketing and Communications team comprises eight individuals who handle a diverse range of tasks from events organisation, film and podcast production to reporting commentaries, presentations and of course… the website.
We have a collegial atmosphere with a flat hierarchy where no task is considered beneath anyone, and everyone pitches in whenever necessary. No day is the same and amongst the deadlines, there is usually space for creativity and also a laugh or two.
About Walter Scott
Established in 1983, Walter Scott is an investment management business built to deliver long-term success. We think of growth in decades and consider impact for generations, ignoring the volatility of the moment and the results of the day.
Our portfolio management philosophy is tried and tested: we focus solely on equity investments, holding stock only in high-quality, market-leading businesses that can generate sustainable growth for our clients. By keeping our strategy straightforward, we can go deeper in our research and further for our clients.
It's an approach that begins and ends with doing the right thing. For the institutional clients we serve around the world – protecting and enhancing their assets. For our community – supporting causes with tangible outcomes for people in Edinburgh, and beyond. And for the 180 employees who make it all possible – fostering a close-knit culture, nurturing personal growth and offering truly rewarding careers.
Benefits
As well as competitive salary, we offer an excellent benefits package including:
25 days leave entitlement (plus bank holidays)
Hybrid working (subject to completion of induction period)
Employer pension contribution
Private health cover
Life assurance
Share scheme
Application
To ensure a fair and inclusive interview process, we encourage all applicants to inform us of any adjustments or adaptations they may require to fully participate. Your comfort and accessibility are important to us.
Closing Date
Friday 22nd November 2024