The Vice President of Global Marketing is responsible for developing and executing marketing strategies that support the company's growth goals, from building awareness to accelerating adoption of our solutions.
In the early stages of team development, this role will require a blend of strategic leadership and hands-on execution to drive impactful marketing initiatives.
As the team grows, the VP of Global Marketing will take on an increasing leadership role, mentoring and developing a high-performing marketing department to scale with the business.
This position reports directly to the CCO and serves as a key member of the senior leadership team.
Key Responsibilities: Strategic Marketing Leadership - Develop and implement a comprehensive global marketing strategy to support business goals, including, demand generation, brand building, and customer retention.
- Work closely with the CCO and executive leadership team to align marketing strategies with overall business objectives.
- Oversee the development of go-to-market strategies that drive adoption, engagement, and market leadership in key therapeutic areas.
Brand Development - Lead efforts to define and refine the company's brand, ensuring consistency across all channels and communication platforms.
- Position the company as a thought leader through content marketing, speaking engagements, and media outreach.
- Build and manage relationships with external agencies, industry influencers, and media partners to enhance brand visibility Execution & Tactical Leadership - Directly lead and execute key marketing campaigns, including digital marketing, content development, and event marketing, while managing resources effectively.
- Drive customer acquisition and lead generation efforts using multi-channel marketing strategies - Use data driven insights to optimize marketing performance and track KPIs Team Building and Development - Build, lead, and inspire a growing marketing team, fostering a culture of collaboration, innovation, and accountability.
- Provide mentorship, guidance, and professional development opportunities for team members.
- Effectively manage team resources in a fast-paced dynamic environment Budget and Resource Management - Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
- Monitor and report on marketing performance, adjusting tactics and strategies as needed to meet business goals.
Person Specification: Required Experience - 5+ years of progressive marketing leadership experience - 10+ years of sales experience with multinational life sciences enterprises - Proven track record of building and scaling marketing teams in high-growth environments - Successful history in strategic marketing and hands-on execution, particularly in digital marketing, brand management, events, sales collateral development & technologies - Bachelor's degree in Biosciences, Biotechnology, Molecular Biology, or related field Skills and Competencies - Strong strategic thinking and planning abilities - Excellent leadership and team-building capabilities - Superior communication and presentation skills - Deep understanding of the industry with experience in developing marketing strategies for complex products, services, and technologies - Ability to multitask in a deadline-driven, results-oriented, high-growth culture - Strong analytical skills with experience using data and metrics to drive decision-making and optimize marketing efforts - Expertise in content strategy, demand generation, and lead nurturing - Experience in marketing automation and CRM platforms Preferred Qualifications - MBA or advanced degree - Experience in relevant industry - Global marketing experience - Multilingual capabilities Working Conditions: - Regular travel required (30-50%) - Cambridgeshire/Remote hybrid based - Full-time position - PTO allowance What we offer: Competitive salary, performance-based bonus structure; equality compensation; travel and expense allowance and a comprehensive benefits package If you are interested in joining the 4basebio team, please forward your CV to ****** Due to the high number of applicants, if you do not hear back from us within 6 weeks, we thank you for your interest, but please assume you have not been selected for interview on this occasion.