We're looking for a Digital Marketing Executive to join our team in Caerphilly.
You will play a vital role in shaping our online strategy, working across various digital platforms, including websites, blogs, search engines, emails and social media to optimise the customer experience.
In this role, you will be responsible for planning, implementing and managing digital marketing strategies to drive brand awareness, enhance customer engagement and create leads.
We believe in collaboration, innovation and thinking outside the box.
You will work closely with other departments, such as sales and our in-house insurtech team to ensure consistent messaging, provide a seamless user experience across all channels and deliver real value to our customers.
Working at Thomas Carroll means being part of a supportive and forward-thinking team where everyone's voice is valued, and every contribution is appreciated.
As an employee-owned business, we're all about collaboration, innovation and creating a positive impact for our clients, colleagues and communities.
We believe that a happy, healthy team is key to our success.
That's why we take pride in offering a range of great benefits to reward and support our employees.
These include: - Employee ownership: As an employee-owned company, we all have a personal stake in the success of the business.
This means that when the business performs well, you are rewarded with an annual bonus.
- 25 days holiday as standard plus bank holidays.
- 28 days holiday after three years and extra days for milestones.
- Birthday day off.
- Income Protection benefit.
- Pension contributions.
- A training and development programme, study leave, study tutors and cash rewards for obtaining qualifications.
- Support with professional membership fees.
- Annual prize draw to win a free holiday to Madeira.
- Health and wellbeing benefits.
- Death in Service benefit.
Main Responsibilities - Develop and implement digital marketing strategies: Design and execute multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.)
to enhance brand awareness, drive website traffic and generate leads.
- Website Management: Ensure the website is up to date with the latest content and enhance the user experience, including mobile responsiveness and loading speed.
- Search Engine Optimization (SEO): Conduct keyword research, optimise website content and improve on-page and off-page SEO to improve organic search rankings.
- Copywriting and content management: Collaborate with content creators and designers to produce digital content like blogs, videos, infographics and other materials to engage target audiences.
- Email marketing: Plan, design and optimise email marketing campaigns to nurture leads and increase customer retention.
- Pay-Per-Click (PPC) advertising: Set up and manage Google Ads and social media ad campaigns and maximise ROI by targeting the right audience.
- Manage social media platforms: Create, schedule and publish engaging content on social media platforms such as Facebook, Instagram and LinkedIn to grow audience and engagement.
- Analytics and reporting: Track and analyse performance using Google Analytics, social media insights and other digital tools.
Provide insights and actionable recommendations for continuous improvement.
- Collaborate with cross-functional teams: Work with designers, developers, sales and product teams to align digital strategies with wider business goals.
- Monitor trends and competitor activity: Stay updated on the latest digital marketing trends, tools and best practices to ensure campaigns remain competitive.
Skills Required - Minimum of 3 years' experience in a digital marketing or similar role.
- CIM qualification desirable but not essential.
- Excellent communication skills.
- Exceptional writing and editing skills.
- Creative mindset with the ability to translate complex concepts into relatable and engaging content.
- Proficiency in digital marketing tools, including social media and email platforms, and content management systems (e.g.
WordPress).
- Strong understanding of data analysis, key performance indicators (KPIs) and reporting tools.
- Basic understanding of SEO best practices and the ability to incorporate keywords effectively.
- Strong research skills to gather information from various sources and synthesise it into content.
- Strong attention to detail and commitment to producing high-quality content.
- Ability to work independently and collaboratively within a team environment.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Up-to-date knowledge of content trends, digital media and emerging platforms.
Job Type & Working Hours - Full-time (Hybrid Remote) - 35 hours per week - 9am to 5pm, Monday to Friday, including paid lunch break for one hour - Salary range £28,000 to £35,000 depending on experience