A Strategic Communications Planner plays a pivotal role in shaping and executing communication strategies that resonate with both internal and external audiences.
This position requires a combination of creativity, analytical skills, and business acumen to align communications with our overall goals.
Here's an overview of the key responsibilities and qualifications typically expected for this role: Key Responsibilities: Develop Communication Strategies : Design and implement strategic communication plans that align with our business objectives.
Tailor messaging for various audiences, including media, partners, and internal teams.
Work closely with cross-functional teams, including marketing, public relations, and product teams, to align on messaging and objectives.
Content Creation and Messaging : Create impactful narratives that effectively communicate complex ideas in a clear and engaging manner.
Draft and review content for press releases, internal announcements, executive communications, and social media.
Maintain consistency in tone and brand voice across all communication channels.
Stakeholder Engagement : Act as a strategic advisor to senior leaders, helping to shape their messages for various audiences.
Build and nurture relationships with key external stakeholders, including media, industry experts, and thought leaders.
Coordinate with public relations agencies, contractors, and internal teams to ensure cohesive communication efforts.
Market Analysis and Audience Insights : Conduct research to understand market trends, audience needs, and competitor positioning.
Use data and analytics to assess the effectiveness of communication campaigns and adjust strategies as needed.
Stay informed about current events and trends that may impact our reputation and brand perception.
Crisis Communication Management : Proactively identify potential risks to our reputation and prepare response strategies.
Support real-time crisis communications, managing sensitive issues with a calm and strategic approach.
Measurement and Reporting : Track the performance of communication initiatives and prepare reports for leadership.
Use key performance indicators (KPIs) to evaluate the impact of campaigns and identify areas for improvement.
Required Qualifications: Experience : 5-7 years of experience in communications, public relations, or a related field, ideally within a tech or fast-paced industry.
Education : A bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field; a master's degree is a plus.
Skills : Strong writing and storytelling ability, with experience crafting messages for diverse audiences.
Analytical skills to measure campaign success and apply insights.
Project management skills, with the ability to handle multiple projects simultaneously.
Knowledge of digital communication tools and platforms, including social media, content management systems, and analytics software.
Familiarity with our products, services, and core values is beneficial.
Personal Attributes : Excellent interpersonal and networking skills, with a diplomatic and collaborative approach.
Highly adaptable, quick-thinking, and able to work well under pressure.
A strategic mindset with attention to detail and an understanding of the bigger picture.
Preferred Qualifications: Experience in crisis communication and reputation management.
Prior work experience in a global or large-scale organization.
Demonstrated success in working with executives or senior leadership.
Expected Outcomes: Creation of cohesive, effective communication strategies that enhance our reputation and support business objectives.
Positive stakeholder engagement with clear, impactful messaging that resonates across audiences.
Strong contribution to our overall communication efforts and alignment with brand values and objectives.