We are seeking a dynamic, results-driven Social Media & E-Commerce Marketing Manager to create content and lead, manage, and execute our promotional and e-commerce strategies.
The ideal candidate will have a proven track record in driving engagement and sales through innovative content, strategic campaigns, and close collaboration with agencies and internal stakeholders.
Responsibilities Social Media Management · Develop and implement a comprehensive social media and e-commerce strategy.
· Create innovative and engaging content tailored to each platform, including Instagram, Facebook, TikTok, LinkedIn and others.
· Drive audience growth and engagement, translating activity directly into sales and transactions.
· Regularly visit store locations to gather localized content and collaborate with teams on campaigns
· Define Social Media KPI`s and analyse data across all channels.
Prepare detailed reports and provide actionable insights
Collaborations with Agencies, Media and in-house marketing · Monitor competitors' activity, ensuring Prestige remains ahead in the luxury e-marketing landscape.
· Work with external agency to optimize Google Ads campaigns and develop new strategies for paid advertising.
Define strategy, make recommendation and monitor performance.
· Oversee the enhancement of our websites, working with web designers/developers and in-house marketing team to ensure user-friendly, visually appealing, and up-to-date platforms.
Regularly test to ensure functionality is optimal.
· Monitor external agency`s SEO activities, including keyword targeting, content priorities and technical involvements.
· Act as the primary liaison with PR agencies, ensuring maximum exposure through media interest, blogs, and press releases.
· Build relationships with influencers, celebrities, and TV production teams to amplify product promotions.
· Manage and improve the Prestige App by working with our App designers.
· Create copy and supply imagery for advertorial campaigns and blogs.
· Plan and execute remarketing campaigns to re-engage customers, including abandoned cart initiatives and mailshots.
· Monitor customer reviews on Trust Pilot and Google, and respond as required.
Required Skills & Attributes 1.
Proactive Mindset Demonstrated ability to take initiative, identify opportunities, and implement creative solutions independently.
2.
Strategic Thinking Strong understanding of audience segmentation, platform-specific strategies, and content performance analytics.
3.
Adaptability and Agility Thrive in a fast-paced, ever-evolving landscape, adjusting priorities and strategies to meet dynamic business needs.
4.
Project Management Exceptional organizational skills to manage multiple campaigns, schedules, and deliverables simultaneously.
5.
Creativity and Innovation Ability to produce original and engaging content that resonates with diverse audiences and supports brand growth.
6.
Analytical Skills Proficient in analysing campaign data and metrics to optimize performance and report actionable insights.
7.
Communication and Collaboration Excellent verbal and written communication skills, with the ability to work effectively across teams and external partners.
8.
Social Media Expertise In-depth knowledge of social media platforms, tools, and trends, with hands-on experience in both organic and paid campaigns.
9.
Background · 4+ years in social media and digital marketing with expertise in SEO, PPC and website management