Job Description Senior Product Marketing Specialist (Financial Data SaaS) Salary: £70,000 - £85,000
Location: London, Hybrid
An innovative platform provider specialising in financial data analytics for Small and Medium Enterprises (SMEs) is seeking an experienced Senior Product Marketing Specialist to lead the positioning and promotion of its cutting-edge solutions.
This organisation's mission is to transform how SMEs and their service providers—particularly in the Accounting Industry and the Office of the CFO—interact with financial data, making it accessible, actionable, and impactful.
This role offers the opportunity to shape product marketing strategies and drive the success of solutions that solve key challenges for SMEs and their financial service providers.
The Role As a Senior Product Marketing Specialist, you will be responsible for crafting and executing marketing strategies that communicate the unique value of the company's financial data solutions.
You will collaborate closely with Product, Sales, and Design teams to build compelling product messaging, support go-to-market efforts, and drive adoption and growth.
The ideal candidate will have strong expertise in product marketing for the Accounting Industry or the Office of the CFO, with an understanding of their challenges and decision-making processes.
Key Responsibilities (Senior Product Marketing Specialist – Financial Data SaaS) Product Messaging and Positioning Develop compelling product positioning and messaging that resonates with accounting professionals and CFOs.
Collaborate with Product and Sales teams to create and execute impactful go-to-market strategies for new products and feature releases.
Produce high-quality marketing materials, including white papers, case studies, and client success stories, that effectively showcase the value of the company's solutions.
Conduct competitive analysis to identify market opportunities and refine messaging.
Demand Generation Partner with the broader marketing team to implement lead generation campaigns across channels, including digital advertising, webinars, email marketing, and more.
Optimise campaigns to ensure high ROI using analytics tools like Google Analytics and HubSpot.
Design account-based marketing (ABM) campaigns targeting high-value prospects in collaboration with Sales.
Customer and Market Insights Gather customer insights through feedback, surveys, and interviews to inform product marketing strategies.
Monitor competitors in the financial data and SaaS space to ensure a competitive edge in positioning and market awareness.
Content and Sales Enablement Create content that supports Sales and Product teams, including product decks, technical overviews, and training materials.
Equip Sales with tools and insights to effectively communicate the product's value to customers.
Support product lifecycle activities such as updates, launches, and retirement strategies.
Ideal Candidate Profile (Senior Product Marketing Specialist – Financial Data SaaS) Essential Skills and Experience: 4–5 years of experience in product marketing within tech, SaaS, or data-driven environments.
Proven success in creating and executing marketing strategies targeted at the Accounting Industry or Office of the CFO.
Expertise in developing multi-channel campaigns, including ABM and content marketing.
Strong storytelling and communication skills, with the ability to articulate complex technical concepts in an engaging way.
Experience with marketing platforms such as HubSpot or Marketo, and analytics tools like Google Analytics.
Demonstrated ability to collaborate cross-functionally with Product, Sales, and Leadership teams.
Familiarity with financial data analytics, commercial lending, or financial services sectors.
Analytical mindset with a data-driven approach to decision-making.
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