Since our inception in 2015 in Denmark, Liva has been a pioneer in the field of digital therapeutics.
Our ambition is to prevent, manage, and treat chronic diseases through behaviour and lifestyle change, with a keen focus on cardiometabolic conditions.
Headquartered in Copenhagen and London, our collaborations with healthcare systems, including the NHS, as well as life science companies and health insurers, allow us to impact lives at scale.
We're looking for a Senior Marketing Manager to join the team and help us to level-up our marketing activities in 2025 and beyond.
About the role
You will play a crucial role in initiating, monitoring, and reporting on marketing projects to drive awareness and develop leads for Liva Healthcare.
You will be able to perform across the marketing spectrum, including brand development, brand expression, digital marketing, print, conferences, and commercial marketing.
You will play a crucial role in leading, managing, and nurturing a global team of varied experience.
You will collaborate closely with stakeholders across the business: including but not limited to the Commercial, Service Delivery, Product, Developers, Research, and People teams.
Whilst the role is based in London, it is expected to contribute towards our global marketing efforts and provide input across all initiatives.
Key Responsibilities With the help of a small team, you'll cover the full range of marketing activities including strategy development, campaign execution, and performance analysis.
Oversee content generation: support the Marketing Executive to create high-quality and engaging content across multiple platforms, including social media, email marketing, and website copy.
Brand development: play a key role in shaping the company's brand image and developing a cohesive brand identity across all marketing channels, including both the brand narrative but also the visual design of the brand.
Social media content: in collaboration with the wider marketing team, you will be developing and executing a social media strategy that engages with the company's target audiences, promotes brand awareness, and generates commercial leads..
Narrative and brand marketing development: crafting compelling narratives and brand strategies that resonate with the company's target audiences and help to build brand loyalty.
Event programme development: work with the commercial and service delivery teams in developing and executing event programmes and strategy that drive engagement and help to achieve tangible, measurable business goals.
Brand positioning: position the company's brand in a way that sets it apart from competitors and resonates with the target audience.
Activation: collaborating with the commercial team in the planning and executing marketing activations that drive engagement and help to achieve business goals.
Website design and management: oversee the design and maintenance of the company's website, ensuring that it is user-friendly and optimised for conversion.
Brand awareness: increase brand awareness through a range of marketing channels, including advertising, public relations, and social media.
Team management: manage a small team of marketeers and a designer to ensure they are able to do their best work
Willing to dig in and get stuff done: as a busy team in a startup, you must be willing to do hands-on work and tasks with no ego when needed.
This may be helping draft copy, putting together an asset or template.
Product marketing: able to put together a vision on the product touchpoints, in particular how we talk about and aesthetically demonstrate the product in patient communications and the App Store
Ad-hoc support where needed: this may be helping edit a deck for a senior leader to present to investors, helping the People team execute a new employer brand platform, or helping Service Delivery build a stand at a conference!
You'll have: Familiarity with Webflow strongly preferred, or general CMS experience essential.
Prior team leadership experience
Strong skills with Adobe Creative Cloud programmes desirable, with familiarity and confidence in Adobe InDesign essential.
Experience in social media management platforms, such as Social Pilot, and in producing analytics reports for senior leadership.
Experience working with advanced functions in Figma preferred, basic Figma knowledge essential.
Ability to work with and manage templates for both the Google Work Suite and Microsoft Office 365.
Strong stakeholder management skills, with excellent communication skills and a positive attitude.
Experience developing and knowledge of emerging trends in brand; including but not limited to brand positioning, developing a brand narrative, and good brand design practices.
At Liva we believe in doing business the right way.Liva is committed to both eliminating discrimination and encouraging diversity amongst our workforce.
We are committed to developing a representative workforce at all levels, and maintaining a working environment that promotes the health and wellbeing of our employees.
Liva will operate a fair, inclusive and transparent recruitment and selection process.
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