Objective of the role: We are seeking a Senior Marketing Manager with experience in B2B marketing in the life science, healthcare or SaaS business industries.
The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities: Create, develop, coordinate and execute a product marketing and lead generation strategy.
Build product positioning, value propositions and messaging that resonate with customers and the market Develop the overall lead generation strategy to fill the sales funnel most cost-effectively Create and execute lead-generation plans for specific accounts that deliver significant volumes of qualified leads cost-effectively, including SEO, email marketing, PPC, social media, and new marketing channels Lead on the company's conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.
Manage budgets, communicating regularly with the senior leadership team and creating regular reports on campaign/event performance.
Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Requirements 5 years + experience in B2B marketing in the life science, healthcare or SAS business industries.
Proven track record of a data driven strategic approach which has created value and driven revenue growth.
Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.
Competent at using CRM software such as Salesforce and its email builder Pardot.
Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
Self-motivated and results-oriented, with the ability to work independently and meet targets.
Strong sense of ownership and proactive attitude.
Benefits Hybrid and agile working environment - flexibility over how, where and when you work.
Choose your days in the office from week to week to suit your life/work balance 25 days holiday allowance (plus bank holidays) – ability to roll holiday Private medical insurance Enhanced maternity and paternity leave Learning & Development Budget for each employee Opportunity to work overseas for some parts of the year Discretionary bonus