Senior Marketing Manager (FFRR, Warner Records) Job Description: At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
Here, we turn dreams into stardom and audiences into fans.
We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers.
Curiosity is the driving force behind creativity and ingenuity.
It fuels innovation, and innovation is the key to our future.
Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork.
A great idea, like a great song, travels globally.
We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment : We pursue excellence for our team and our talent.
Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion.
We know it fosters a culture where you can truly belong, contribute, and grow.
We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Your role: DEVELOPING THE FFRR BRAND Own the dance lane as a key relationship holder in the UK for our evolving roster.
Devise creative, attention grabbing marketing strategies to capture both audience and media's attention.
Represent Warner Records at key events on the Dance community's calendar.
Continue to develop our Dance offering to ensure we're providing partners with best in class services across every element of their campaigns.
Lead FFRR communications to the wider business, fostering all partner relationships & new business opportunities alongside the rest of your FFRR team.
We would like you to lead the development of a FFRR label strategy with the FFRR team.
MANAGING A TEAM & ROSTER You will be responsible for your own roster as well as overseeing the success of the wider team's roster.
You will manage a team with two direct reports.
Overseeing all FFRR marketing campaigns.
Developing, guiding and training your team to be marketing leaders of the future.
DEVELOPING ARTIST PROPOSITIONS & PLANNING Lead and play a vital role in driving the success of the artist.
Liaise with A&R, creative, artists and their management teams to ensure the artist's vision can be effectively communicated.
Work closely with the artist & management to develop your artist's creative proposition.
Work with the insights/audience team to identify artist audiences to ensure campaigns are speaking to the right people.
Create & drive innovative marketing plans for WR while maintaining an international mindset.
Work hand in hand with the international Marketing team to develop high potentials and deliver success for artists in specific markets.
Monitor and spot regional/global traction on repertoire to amplify trends by creative marketing approaches.
Stay on top of global market trends, competitor activity, and consumer behaviour to optimise marketing strategies.
Push innovation and creativity in marketing approaches to maintain a competitive edge.
Utilise data-driven insights to optimise marketing initiatives and measure campaign performance.
DAY TO DAY FUNCTIONS Monitor and track campaign performance, providing regular reports and insights to key stakeholders.
Manage budgets and allocate resources effectively.
Act as the central point of artist campaigns/projects, overseeing the team and ensuring they are delivering the expected results.
Coordinate with sales teams to ensure alignment between marketing efforts and sales objectives.
Lead the creation of all marketing materials, including campaign creative assets.
Cultivate and maintain relationships with industry contacts.
Coordinate promotional events, including album launches and listening parties.
About you: Proven track record delivering successful artist marketing campaigns, especially in Dance genres.
Passionate and knowledgeable about Dance and Electronic music and culture.
Strong connection with Dance music specifically but a broad understanding of all genres.
Strong awareness of both the online and offline Dance music ecosystem.
Strong understanding of digital, social and streaming trends, especially the TikTok landscape.
Strong data proficiency and ability to interpret data to make strategic recommendations.
Experience working with commercial teams focused on digital retail.
Excellent experience delivering bespoke and thoughtful artist & label creative.
Dynamic and outcome-oriented, with a keen eye for detail.
Excellent communication skills with the ability to build strong relationships.
A hardworking and innovative thinker who can multitask across multiple projects.
We'd love it if you also had: 3+ years marketing experience in a label or management company environment.
A strong network of connections in the Dance music scene.
About us: As the home to several of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
Together, we are Warner Music Group: Independent Minds.
Major Sound.
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Click the "Apply" link at the top of the page, or apply directly with your LinkedIn.
Thanks for your interest in working for WMG.
We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business.
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