Senior Marketing Manager – Events & Digital (B2B) Circa £45 - 50,000 Bonuses + Progression Remote UK My client… is a fast-growing event, publishing and digital business.
Due to continued growth an exciting role has arisen for a Senior Marketing Manager to take a lead on all marketing activities whilst managing one Marketer.
The Role…This is a fantastic opportunity for a talented individual to take a senior marketing position at a dynamic company in a fast-growing sector.
It is perfect for someone who loves marketing, wants to work for a company with an authentic social mission, and is looking to take the next step up in their career.
It also suits someone with a strong events background, but who is also interested in building upon that experience with digital/publishing products.
Main responsibilities are as follows: Active contribution to the strategic direction of the business, including all elements of running and growing a business.
Lead the building and execution of marketing strategies and execution plans for events, digital and published products.
Leadership of the data function, including maintenance and growth of data and related systems.
Hitting or exceeding targets for attendee acquisition (paid and free) for events, downloads/viewers on digital and publishing products.
Generation of leads (inbound enquiries) for the sales team via a variety of marketing approaches.
Design and leadership of our social media strategy, both as a company and for specific products.
Building and maintenance of event and other product websites.
HTML experience is not necessary, but base level proficiency is useful.
Building and maintaining relationships with media and strategic partners.
Writing key copy for marketing campaigns, and content for our website.
Analyzing the effectiveness of marketing campaigns, both during and afterwards.
Experience The ideal candidate will: Have a minimum of 3 years' experience in an events marketing role.
Digital and/or publishing marketing experience is a plus.
Have experience of successfully marketing both small and large events.
Enjoy working with automated marketing systems.
Experience with Pardot is a plus but is not essential.
Possess experience of managing and growing focused databases and be familiar with legislation/guidelines in this area.
Have led social media campaigns across a variety of platforms.
Interested?
Please send CV's to ******