As a Senior Marketing Manager bringing Fnatic's product offering and collaborations to life, you'll play an important role in enabling Fnatic's most engaged fans to make their fandom tangible.
You'll be able to leverage Fnatic's collective Marketing muscle across our creative studio, Creators, Content and more to build award-winning marketing activations, and you'll develop and refine a strong view of customer that enables us to personalise activity and achieve even better results with every campaign.
With a great understanding of youth culture, you'll oversee campaigns that can speak authentically to the billions of gamers globally and directly drive sales of thousands of Fnatic products every week.
Your mission is to: Develop and execute marketing strategies for Fnatic's owned and partner physical and digital products, both go-to-market and always-onOversee end-to end product/feature launches (including app), coordinating inputs from product development, Sales, Partnerships and Content & SocialLead the ideation, planning and execution of campaigns that integrate Fnatic and partner products seamlessly, ensuring alignment with Fnatic and partner objectivesIdentify, negotiate and manage partnerships with key collaboration opportunitiesWork closely with Marketing colleagues on campaign execution, ensuring campaigns consider other Fnatic brand activity holistically and are timed for optimal impactKeep up to date with industry insights across product and brand to ensure Fnatic is innovative and market leading in their marketing approachEstablish KPI's and regularly analyse performance of marketing efforts, including owning campaign ROI reporting and spend effectivenessWork closely with Marketplace colleagues on product landing pages, promotional activity and general shop look and feel; as well as reviewing ecommerce performanceCollaborate with internal teams to align product marketing efforts with overall business objectivesWork closely with Customer Support colleagues to understand end-user product experience and consider how this can be utilised in future campaignsFoster community engagement and reaction, maintaining on-brand responsesHelp devise and execute CRM/product marketing initiativesSupport Business Development on ideation for potential concepts for product driven partnersOwn ad-hoc marketing projects as directed by your managerWe're looking for: Track-record of memorable marketing activations for a consumer brandUnderstanding of youth culture and trends in media consumptionStrong understanding of monetisation in digital properties, and the relevant metrics to monitorSolid marketing fundamentals, and experience working with marketing/creative teams to deliver feature-led campaignsA sense of urgency coupled with excellent organisation and time managementProblem solving capability and ability to proactively identify potential blockersAn innovative mindset but one that is always driven by data and insightsResourceful mindset and ability to do a lot with a little when necessaryKnowledge of marketing best-practice and regulationsExcellent written and verbal communication in English, other languages desirableWhat we have to offer: The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced businessHybrid onsite/remote work policyPrivate medical insurance (Vitality)Employee Assistance Programme (Health Assured)Enhanced parental leave policyEyecare vouchersCycle to work schemeSelf-development book requests for the Fnatic LibraryFnatic shop staff discountFruit, drinks and snacks available daily in the officeRegular lunch clubs, office drinks and other social activitiesDiversity, Equity & Inclusion: #AlwaysFnatic At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.
We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
Who you are, and how you identify has no impact on our selection processWe understand no candidate will tick 100% of what our job descriptions are seeking, so if you're missing a point here or there, we still want to hear from youWe're happy to consider reasonable adjustments where needed to fully participate in Fnatic's recruitment experience - just let us know.About us Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators.
Our history is unparalleled.
Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people.
We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others.
Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA.
We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel.
After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
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