Location: London
Hybrid: 2 days in office (would suit someone looking for part time)
Salary: up to £75-80k + Benefits
An innovative marketing tech business is actively looking for a Head of Marketing to join their growing business.
As they are scaling up they are finding themselves in need of a B2B marketing specialist who can ramp things up and help them generate new business by developing the brand through content creation, events organisation and marketing campaigns.
By building strong partnerships with FMCG retailers to provide an understanding of shopper behaviour in-store and online they allow FMCG brands to predict results for each of their categories, looking at shelf placement and NPD pipeline.
You will be responsible for developing the overall business marketing strategy with a major focus on: brand development, events and content.
You will work closely with internal teams, mainly sales, to ensure that what you are doing is generating demand for the products.
You will be in charge of: Organising events such as Webinars and conferences Generate engaging and relevant content: Blogs, whitepapers, videos, demos, case studies and social media Brand Development: the look and feel of the brand needs to be aligned to the target audience.
Monitor and report on campaign efficiency and provide insights and recommendations for improvement Be directly involved in the creation and design of marketing materials.
This role needs someone with extensive experience in: Working with SaaS start-ups (series A or B) to build their Marketing function Building successful lead generation campaigns, Developing brands and organising events.
Using CRM software will be essential as well as strong analytical skills.
When you apply, if you are able to share some examples of content or campaigns you have produced, this would be really helpful.