The Nationwide brand was very successfully relaunched in October 2023.
At the heart of the relaunch was a new brand visual identity fitting for a modern mutual.
Twelve months on and we need to protect, extend and augment this brand identity.
Nationwide is committed to brand, and our brand's identity, cut through and use, is fundamental to this.
This is an opportunity for someone highly literate in brand design, but also capable of running a team, collaborating both across the customer function, and through the rest of Nationwide to ensure our brand is nurtured and protected as one of our most priceless assets.
We're looking for a proactive, dynamic individual who has worked in and with brand design; a great communicator who will collaborate cross-function, and across the Society, to uplift brand design across all touch points.
At Nationwide we offer hybrid working wherever possible.
More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working.
We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office.
If your application is successful, your hiring manager will provide further details on how this works.
You can also find out more about our approach to hybrid working here .
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
What you'll be doing You will be responsible for brand design, overseeing the ongoing evolution of the look and feel of the Nationwide brand.
You will be working with our brand and advertising agency, New Commercial Arts.
You will lead a design team, who create assets across a range of marketing and owned channels and crucially, you will work collaboratively with key senior stakeholders across Customer, Brand & Engagement, and the wider business, to embed our brand design vision and principles across every touch point.
You will also be the go-to brand guardian for the organisation including customer and colleague facing teams, offering support and creative solutions to design challenges.
Your role will also require management of design quality checking and will ensure that the brand's rulebooks are kept up to date and implemented across the organisation and by our creative roster.
This role will enable the evolution of effective processes that ensure team standards of production, productivity, quality and design services are met.
You will embed design thinking, experimentation and continuous improvement within the team to ensure design decisions are aligned with our Blueprint and brand objectives, keeping pace with the organisation and the outside world.
This role reports into the Director of Brand, Marketing and Corporate Affairs.
About you A strong design background - creative, design production or agency experience required Proven track record of leadership and influencing at a senior level Knowledge of current Adobe Suite applications - InDesign/Photoshop/Illustrator Working knowledge of print/production procedures Collaborative ethos including Senior stakeholder management Self-starter, able to think creatively to solve problems with excellent eye for detail Must have a strong knowledge and interest in best in class design Ability to consult effectively with designers and non-designers on projects Project management experience Our Customer First behaviours are all about putting customers and members at the heart of how we work together.
You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.
Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room.
It's also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.
We know applying for jobs can sometimes feel like you're sending an application into a black hole.
We review each application individually.
So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance.
The extras you'll get There are all sorts of employee benefits available at Nationwide, including: A personal pension - if you put in 7% of your salary, we'll top up by a further 16% Up to 2 days of paid volunteering a year Life assurance worth 8x your salary A great selection of additional benefits through our salary sacrifice scheme Wellhub - Access to a range of free and paid options for health and wellness.
Access to an annual performance related bonus Access to training to help you develop and progress your career 30 days holiday, pro rata Individual healthcare cover What makes us different Nationwide is the world's largest building society.
With over 15 million customers, we have a relationship with almost a quarter of the UK's population.
We've got the scale to compete with the big banks, but we're not a bank.
As a building society, we're owned by our members - that's our customers who have their current account, mortgage or savings with us.
It means we can do things differently to deliver our Purpose - Banking - but fairer, more rewarding, and for the good of society.
When you work at Nationwide, you can experience that difference for yourself.
You'll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match.
You'll also be joining us at an important time as we seek to reach more and more people in the UK.
We want everyone in the UK to know that they don't have to bank with a bank.
They can choose a modern mutual instead.
What to do next If this role is for you, please click the 'Apply Now' button.
You'll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role the job title on our internal systems will be Marketing and Corporate Senior Manager.
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