Senior Insights Manager - Viewing & Marketing

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Senior Insights Manager - Viewing & MarketingEmployer: Channel 4
Location: London, United Kingdom
Salary: Basic salary starting at £84,000 dependant on experience
Closing date: 26 Jan 2025
Sector: Marketing, Advertising and PR
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time
Job Title: Senior Insight Manager, Viewing and Marketing
Reports to: Analytics Lead
Department: Strategy, Policy & Insights (Analytics)
Location: London
Job Grade: L2
Duration: 12 month Maternity Cover
DEPARTMENT DESCRIPTIONThe Strategy, Policy & Insight (Function) are trusted thought-leaders bringing expert strategy, policy, market & audience insight - challenging and advising the business to drive delivery of Channel 4's strategy and remit.
The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.
JOB PURPOSEWorking under the direction of an Analytics Lead, this role directs a large team (of around 7-9) Insight Analysts to source and prepare high-value analysis based on relevant data, innovative market, content, viewer or commercial analysis & insight for C-Suite and Senior Leader stakeholders to enable them to make profitable business decisions for C4.
The team will be focused on Viewing and Marketing data.
While specialists in their analytical area of expertise, they will be expected to understand all areas of the business (Marketing, Content, Commercial & Product) to ensure any work done can have cross-pillar benefits.
KEY RESPONSIBILITIESNegotiating an agreed portfolio of insight deliverables with the Insight BPs from across all 4 business pillars, this role allocates and oversees the Insight Analysts workstack to provide the best quality data analysis and insight to inform business decisions made by C-Suite Exec and Senior Leaders in C4.The team of Insight Analysts provide value-add insight by sourcing and pulling down in-house data, modelling and/or forecasting on this data, then packaging the data and drafting (for more complex data) a value-add summary insight.
The Insight Manager will finalise and add recommendations, providing it to the Insight BP in a format for onward communication to the respective business leader which the C-Suite Exec or Senior Leader can use for a decision.Responsible for overseeing quality assurance of the data and insight provided to ensure robust and accurate information is given to the Exec and Senior Leader decision-makers.The interpretation and translation of data relevant to the decision into insight outputs, breaking down complexity through storytelling to ensure easy understanding by the business stakeholder and easy business application to the decisions required.The role will have a deep specialism in the key disciplines - Viewing and Marketing Analytics.
They will work collaboratively with other Specialist Insight Managers and with the BP team to draw in other complementary skills and provide robust audience insight.Together with the Business Partner & the Reporting & Data Analytics Team, the role is responsible for driving the self-service capability to reduce repetitive analysis, cost and improve stakeholder real-time access.Recommending to the Analytics Lead, the innovation of new approaches to insight based on new to market and industry perspectives, data sets, analysis methods or modelling tools.Contributing ideas, options & solutions to the Analytics Lead and Head of Audience Insight to evolve the insight function's impact, value & capability.Lead and develop the team, coaching for excellence and growing the team skills & capabilities.KEY RELATIONSHIPS / STAKEHOLDERSAnalytics Lead for direction and Insight BP's for business requirements and explanation of analysis outcomes.
Co-presentation to leaders alongside BP.The role will be responsible for a large team of Insight Analysts.
No direct financial accountability.ESSENTIAL SKILLS AND EXPERIENCEExperience of analytics leadership including multiple & mixed data setsExperience in managing a large team of analysts, with varying skill sets and needsGood understanding of digital marketing, the broader marketing landscape and trends, emerging technologies and best practises in data-driven marketingStrong business understanding including role of analytics in driving leader decisionsThe ability to coach for analysing data, breaking down complex or loose questions into creative and logical analyses within relatively short timeframesGood understanding of big data and the ability to manipulate and get meaningful stories from long datasetsAdvanced capability to write in SQL on complex datasets and conduct data modelling & forecastingGood capability of TechEdge, Adobe Analytics or Google Analytics, MS Office especially Excel & PowerpointStorytelling - the ability to translate complex data to clear messages and bring well considered, valued recommendations to drive profitable decision-makingCollaboration skills - proactive ability to build a collaborative environment within the insights function and across the business to drive the best possible outcomeAbility to handle multiple projects and priorities, manage timescales and delivery across the team often under pressureAbility to engage effectively with Insight BP's when presenting back on findingsHybrid workingFrom September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other.
BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
Private medical insurance with NO EXCESSFree Virtual GP access for employeesFree Female Health hormone test each yearFree Tastecard membershipFinancial guidance 1-2-1's available each quarterFree OnHand volunteering membershipDiscounted Gym membershipsPensionLife AssuranceIncome ProtectionHoliday Buy/SellEqual OpportunitiesChannel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.
We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience.
As an employer we encourage applications from candidates from all backgrounds.
Disability Confident SchemeChannel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader.
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