ROLE OVERVIEWCroud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing.
Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy.
We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision.
It is collaborative and connected, with a focus on continuous learning and mutual support.
We are looking for a talented and driven Senior Implementation Engineer to join our Analytics Activation Team.
In this vital role, you will lead the implementation of advanced analytics tracking solutions, helping clients unlock the full potential of their digital data.
By collaborating with stakeholders across the UK and US, you will shape strategic analytics roadmaps, stay at the forefront of industry advancements, and deliver impactful, best-in-class tracking solutions.
RESPONSIBILITIESDesign, implement, and meticulously maintain analytics tracking solutions using advanced tag management systems, such as Google Tag Manager or Tealium.Spearhead the configuration and deployment of analytics tags, pixels, and event tracking scripts across diverse digital platforms, including websites and mobile apps.Conduct rigorous testing and validation procedures to guarantee the accuracy and integrity of data collection.Implement robust measurement solutions for mobile applications, leveraging tools like Firebase to track user behaviour, engagement, and conversions.Evaluate and implement Consent Mode across client websites and applications to ensure compliance with data privacy regulations.Develop and deploy server-side tagging implementations via server-side Google Tag Manager (sGTM).Innovate custom tracking solutions and scripts to capture nuanced user interactions and events.Document comprehensive analytics implementation requirements and best practices for internal knowledge sharing and client training purposes.Ensure client satisfaction and growth of each account, keeping each client on a trajectory of revenue growth.Understand business needs and objectives.Detail oriented, correct discrepancies, and ensure quality control.Stay abreast of industry news, emerging trends, and technologies in analytics tracking and digital marketing.PERSON SPECIFICATIONDegree-level education or equivalent relevant work experience.Extensive, demonstrable experience in marketing analytics, preferably gained within agencies and through direct client collaboration.A proven track record of success in delivering impactful analytics solutions.Excellent communicator, able to articulate technical concepts to non-technical stakeholders.Familiarity with the Google Marketing Platform ad tech stack, including GA4, GTM/sGTM, Firebase, and methods such as pixel tracking.Familiarity with server-side tagging and tracking.Confident discussing issues and solutions relating to privacy in adtech.COMPANY BENEFITSCroud operates a hybrid working model with a minimum of 2 days a week based in our London office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff, committed to offering development opportunities alongside a support system of regular performance reviews.
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
25 days holiday per year with the option to purchase an additional 5 days.Discretionary annual performance based incentive.Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years.Recruitment Referral Bonus.Sale Commission.Health & Wellbeing Contribution.Ride to Work Scheme.Railcard & Season Ticket Loan.Home Office Equipment (chair and screen).Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee.Enhanced Family Leave.Life Assurance & Income Protection.Medical Cash Plan.Pension.Learning & Development: Access to Croud Campus and subsidised training.Peer Recognition.Team Off-Sites & Social Events.Year-round Holiday Celebrations.Flexible Working Options.A Day to Make a Difference.Standard hours are from 9.00am to 5.30pm, with flexibility if agreed in advance with your line managers.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.
OUR VALUESAt Croud, our vision centres around the idea of unlocking potential.
We do this by elevating everyone in an inclusive and progressive culture.
In it together - our value on integration, collaboration and outcomes.Eye on the future - our value on futurism, creativity and passion.Generous in spirit - our value on people, development and inclusion.Do what you say - our value on integrity and accountability.Make a difference - our value on purpose and impact.
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