Senior Growth Marketing Manager

The Fold is an award-winning womenswear brand with a mission to empower women to realise their ambitions.
The brand creates beautiful, high quality collections for women to feel their confident best.
The Fold has a wide reaching international audience and has dressed some of the world's most influential female leaders and innovators.

Join The Fold Team
We are an ambitious, supportive, passionate team who love what we do.
We are Founder-led, and we lead by example –never compromising on our quality.

We are committed to encouraging equality, diversity and inclusion across our business and within our teams.
Creating equal opportunities for employees and applicants.

Senior Growth Marketing Manager About the role: Join our dynamic marketing team to unite our growth strategies across ecommerce, performance marketing and CRM, alongside our wider marketing strategy.
We are looking for a self-driven, entrepreneurial individual who has experience working in fast-paced, agile, retail environments, and ideally from a fashion background.
We are a lean, focused team with big ambitions, and we need someone who can roll their sleeves up, get into the data, and make commercially driven decisions, with our customer always front and centre, and without comprising our unique brand positioning.
With a wide remit, this role offers a great opportunity for someone who can identify the priorities across disciplines to drive a cohesive approach to business growth.

Your responsibilities: Planning Create an annual growth marketing plan under the direction of the Marketing Director to deliver our wider marketing strategy and business objectives, through a growth-focused lens, considering the different channels and customer groups against our top line product and marketing calendars.
Underpin all activity with the agreed customer metrics for the year.
Work with the Content Editor to devise connected paid campaigns that are reflective of our overall content strategy and deliver on our brand values visually and via TOV.
Work with the Content Editor to devise the email plan for the season, utilising data from previous campaigns to advise this, and adjust the specifics as the monthly plans get locked down.
Ensure the performance marketing plans are aligned across channels and detailed in the planning pack and marketing calendar, updating where necessary.
Coordinate all marketing activities with the onsite experience to ensure cohesion in the customer journey.
Delivery Delivery of the growth strategy, including a project roadmap within the agreed timelines and to budget, indicating risks and opportunities throughout the process, and measuring the relative success.
Weekly project update to all key stakeholders with clarity on milestones and risks to delivery.
Plan for all launches (collection, sale, etc.)
with a clear critical path and RACI to ensure they are delivered on time and efficiently, ensuring all involved are clear on their deadlines in a timely manner.
Create process guides for all key ecommerce tasks, identifying cross-functional involvement and ensuring all are clear on their requirements, and evolve for the most efficient working practices across the business.
Contribute to any wider business projects that have a growth contingent ensuring there is clarity on what can be delivered within the proposed timeframe and any risks / concerns.
Agency Management Daily management of the digital agency, supporting them with delivering our agreed plans.
Oversee the account behaviour to ensure tracking to forecasted KPIs and within budget, highlighting any risks to both the agency and internal team to ensure they are minimised.
Ownership for the agenda for any agency calls and follow up actions.
Realtime management of the growth marketing budget, managing the agency on a weekly basis to ensure spends are in line with agreed KPIs and any changes are socialised to the right stakeholders within the business.
Create joint roadmaps with our agencies to extend our offering, improve efficiency and test and manage the delivery of these through, ensuring the wider team are aware of these changes / additions with time to support.
Day-to-day main point of contact for our customer agency, working through the agreed roadmap and presenting back the updates to the wider team.
Main contact for the CRM agency, holding regular account reviews and owning an associated roadmap for improvement.
Reporting & Reacting Daily update to the trading group on performance and BTA vs. weekly ecommerce targets / KPIs, identifying any risks and opportunities and acting on them across the team.
Day-by-day tracker for all key LFL trading periods e.g.
sale and promos to provide relevant insights and proposed optimisations as period progresses.
Reporting on any new projects / changes to site as they occur vs. objectives / benchmarks highlighting risks or opportunities with associated action list.
Thorough testing of all deployments via a testing plan by device.
Feedback across the business, as appropriate, on any findings from site checks and journey mapping.
Regular app performance reports to ensure they are delivering against expectations, holding agency meetings where appropriate.
Become the expert on all KPIs and best practice metrics to allow us to benchmark our performance easily.
Provide weekly and monthly reporting on all performance marketing, customer, and ecommerce disciplines, to deliver succinct and meaningful reporting that can be understood across the business.
Be aware of what's going on in the wider market and industry trends and share opportunities and risks to relevant stakeholders.
Attend relevant industry events and webinars, feeding back on any key insights and opportunities.
Team Management Act as a mentor for the junior members of the team, enhancing their skillset and ensuring they are all working towards the common business goals.
Set KPIs for all team members in line with the business objectives and their own personal development direction, holding regular reviews to ensure they are tracking in the right direction.
Support team with focus and prioritisation of their tasks.
Benefits of working with The Fold: 25 days holiday including bank holidays.
Buy additional holidays.
Employee Assistance Programme.
A yearly Fold gift voucher of £1,250.
A friends and family discount policy with 50% off full retail price.
Bike to work scheme, save on the cost of bikes and equipment.
Pension scheme.
Summer Friday hours.
Casual office dress.
Fully stocked snack cupboards, fruits and coffee & tea.
Regular Office Social Events.
Our Culture: We are an ambitious, supportive, passionate team who love what we do.
We are Founder-led, and we lead by example – never compromising on our quality.
We strive to uphold a values-based working culture with five key principles across the business:
Be Humbitious: Be ambitious for yourself and The Fold in a humble way - don't be a diva.
Wrap it up with a bow on it: Be a completer finisher, be able to trust others to take on a job completely and fully, and earn that same trust yourself.
Be Empowered: Take on responsibility, share your views confidently but kindly, feel ownership, take pride in results.
Fold Gold Standard: Quality and professionalism, don't just 'let it go', pride ourselves on attention to detail and excellence in everything we do, deliver results.
Embrace, pace, progress and adventure: Know that to fully embrace our ambition and our challenges, this will mean stepping out of your comfort zone - get comfortable being uncomfortable.
To apply for this role, please send your CV to .
Due to the number of applications we receive, we can only reply to those that are successful to the next stage.

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