Were pleased to partner with Hearing Dogs for Deaf People to support the recruitment of their Senior Digital Marketing Officer on a permanent basis.
This will be a remote role with occasional travel to Buckinghamshire, paying £40,.The Senior Digital Marketing Officer will drive Hearing Dogs for Deaf Peoples digital performance across key channels, including paid media, paid search, SEO and email marketing.
Its a vital role that will deliver impactful campaigns that increase engagement, drive income and achieve organisational objective such as Sponsor a Puppy programme, recruiting volunteers, growing legacy pledges and enhancing ecommerce success.
Key responsibilities include: Paid Media Campaigns Plan, implement, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
Develop audience- targeted strategies to maximise ROI for campaigns like Sponsor a Puppy, legacies, volunteer recruitment, and ecommerce.
Monitor and report on campaign performance, adjusting tactics as needed to meet KPIs.
SEO (Search Engine Optimisation) Implement on-page and technical SEO strategies to improve website rankings and organic traffic.
Conduct keyword research to optimise website content, blog posts, and landing pages.
Collaborate with the website team to ensure SEO best practices are implemented during website updates and content creation.
Email Marketing Develop and execute email campaigns, including welcome journeys, supporter engagement workflows, and appeals.
Manage segmentation and personalisation strategies to improve email performance.
Test, analyse, and report on email marketing metrics (e.g., open rates, click- through rates, conversions).
Data Analysis and Insights Track and analyse performance metrics across all channels, providing actionable insights to improve effectiveness.
Produce regular reports on campaign and channel performance for internal stakeholders.
Use analytics tools (e.g., Google Analytics, email platforms) to inform decision-making.
Collaboration and Campaign Support Work closely with other teams, including Brand and Content, Social & Community, and Product Growth, to ensure consistency across campaigns.
Support integrated campaigns, leveraging digital channels to enhance visibility and engagement.
Innovation and Optimisation Stay up to date with the latest digital marketing trends, tools, and best practices.
Recommend and implement new approaches to improve campaign effectiveness and efficiency.
Key skills include: Proven experience managing paid media campaigns in or for charities (Google Ads, social media platforms).
Strong knowledge of SEO strategies and tools (e.g., Google Search Console, SEMrush, or Ahrefs).
Experience in email marketing, including segmentation, personalisation, and performance analysis.
Proficiency in analytics tools (Google Analytics, campaign tracking platforms).
Excellent data interpretation and reporting skills to optimise performance.
Strong project management skills with the ability to manage multiple priorities.
How to Apply:To apply, please submit your CV demonstrating your suitability for this role by clicking the apply now button.
Commitment to Diversity:The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender.
We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.