Senior Data Analyst

ABOUT RAPP We stand up for individuality. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly, we value every individual's wellbeing.

As a diversity champion, equal opportunities and disability confident employer, and an ardent advocate of flexible working, we understand that everyone has unique requirements and needs.

We are a global customer experience agency, but the individual really is at the heart of everything we do. We use data to find out what makes them tick. We use technology to talk to them one-to-one – but to one million at a time. And we use creativity to encourage them to engage, click, buy, and bond, again and again.

Each brand is unique and has its own individual challenges. We pride ourselves in rising to each and every one of them, for brands such as KFC, Mercedes Benz, IKEA, and Virgin Media 02.

US MARKETING SCIENCES The Marketing Sciences team at RAPP is a driving force behind the agency's success, harnessing the power of data and technology. We are super connectors, bridging the gap between creativity, data, and tech to unlock limitless possibilities and disruption.

Our mission is to provide deep insights and a true robust understanding of our clients' businesses and marketing challenges. Our expertise is to empower our agency and the client to make data-driven decisions that directly impact performance and drive measurable results.

From identifying the untapped value of client data to expanding its potential through data capture, rigorous analysis, and statistical techniques, we leave no stone unturned. We are split into 4 disciplines in Marketing Sciences; Data Science, Data Analytics, Data Enablement, and Data Visualisation to enable us to deliver against any client data-driven challenge.

Together, we will revolutionize the way data is utilised, ensuring that every action we take contributes to the success of our clients and propels the agency forward. Welcome to a future where data and technology and your ideas push the boundaries of what's possible.

YOUR ROLE: In the Data Analytics team, you will ensure both the voice of the customer and CFO are represented in the room with hard evidence. As a Senior Analyst, you will independently manage and deliver projects, utilising your strong hands-on analytical capabilities. Your strengths in Python and SQL will ensure you can efficiently deliver robust analytics.

Your experience with web and social analytics tools (GA / Adobe / Brandwatch / Sprinklr) and data visualisation tools (Power BI / Tableau / Looker / etc.) will enable you to uncover key insights across channels and create self-service dashboards.

You will have experience guiding and mentoring junior analysts, so will thrive coaching analysts you work with.

Whilst no two days will look the same, you'll be responsible for sharing findings back to clients or more senior members of the team.

Under the guidance of senior members of the team, you will support answering strategic questions using data and forge an understanding of how to deliver personalisation at scale.

In Data Analytics, you won't be expected to build advanced segmentations and data science models, but you will develop an understanding of the art of the possible with data science, the necessary data required to fuel models, and an ability to spot where a business challenge would be best supported through automation or leveraging the latest modelling techniques.

You will have a developing interest and familiarity with the omni-channel landscape and be able to develop a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools.

Once you join the team, you will be onboarded to our product suite and playbooks and be capable of articulating and following these best-in-class approaches.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Stay up-to-date with the latest innovations. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES: Management

Help manage the work of Junior Data Analysts. Support and help direct data analytics roadmaps that are created on your accounts. Client

Understanding clients' objectives, their business, and KPIs, and step change their businesses through the power of data. Deliver and understand the role of the work briefed to you. Challenge the briefs and ambition of the work. Build relationships with analysts client-side. Support the creation of best-in-class, statistically significant, measurement and reporting. Collaborate in a results-driven, test, learn, and optimisation culture for the client. Communicate analytical outputs. Ensure deliverables are completed on time and learn to deliver presentation quality. Follow robust, scalable, and efficient processes for delivery. Drive continuous data analytics pipeline on the clients you are on. New Business / PR

Be aware of and participate in our new business pitches and innovative work we are doing. Participate in thought pieces / case studies / award entries showing off your work to the industry. Network

Understand our network and other players within it. Begin to build relationships / communities with peers at sister agencies. Evolution

Focus on your constant evolution. Understand your strengths and weaknesses and train accordingly. Help mentor the team and direction of the department. YOUR SKILLS AND EXPERIENCE Bachelor's Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master's degree or PhD is a plus. Degree will not be required with appropriate work experience. 3 – 5 years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice. You will be expected to have a good working understanding of our core technical skills and subject matter areas to ensure you can deliver to client's needs: Core analytical languages and software (Excel, SQL, Python, Alteryx). Statistics. Data Visualisation tools (Power BI / Tableau / Looker / etc.). Web and Social Analytics (GA / Adobe / Brandwatch / Sprinklr). Value engineering / Business casing. Performance Measurement and Measurement Frameworks. Data Protection / GDPR. Customer journey analysis and planning. Brief planning and writing. Progressive data capture. Segmentation and Modelling. Martech design and ecosystem tracking (tagging and taxonomy). Developing knowledge of experimental / multivariate test design techniques. Growing knowledge of 1st, 2nd and 3rd party data. Confident, conscientious, self-starter, a good work ethic, and capable of building good working relationships with clients as well as other team members. Naturally curious, imaginative, and have a practical approach to problem solving. Experience jumping in, finding problems across data and process, and fixing them. Ability to work independently as well as with a team in an agile and fast environment. Ability to develop, learn, follow, and adapt repeatable processes or products to drive efficiency and consistency of delivery. NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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