Senior CRM Executive Greater Manchester.
Remote (2 days per month in the office) Up to £35,000 We're really pleased to be supporting this client on their latest hire, Senior CRM Executive.
This is a really exciting consumer brand, authentically themselves, innovative and creative.
An established brand that has been through incredible growth, doubling in size year on year.
Multi-million turnover brand.
Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you'll support the performance of the CRM channels: email and SMS whilst supporting new automated customer experience and journeys.
The long term view of this role is to broaden out into a Digital Marketing role (retaining elements of campaign delivery within CRM, but becoming more multi-channel.
Key responsibilities for this role include: Deliver the multi-channel CRM strategy designed to grow the customer database, and the value of all new and existing customers.
Further develop the brands marketing communications calendar, ensuring the workflow is delivered to the required deadlines.
Writing clear and precise creative briefs as well as supporting in the creation of compelling copy for multi-channel campaigns.
Responsible for all sign off.
Ensure management and prioritisation of workflow across the team to deliver target new business volumes, key marketing projects and wider business projects.
Monitor results and report on performance and making recommendations to the wider digital and marketing teams.
Including senior stakeholder management.
Understand profitability of all channels and activity delivered by your team.
Understand relationship between marketing spend, CPA and income.
Make recommendations for improvements in profitability of owned channels.
Managing a team of CRM Executives on tactical delivery.
Reporting into the Head of Marketing.
Work closely with external agencies.