Company Overview: We've partnered with a dynamic, well known company in the food industry that boast a portfolio including a number of popular and growing brands.
They are committed to innovation and quality in the food industry and offer a hybrid working policy with flexibility to work from home multiple days a week.
Role Summary: An exciting opportunity has arisen for a high-energy and creative marketer to join the Marketing Team as the Senior Brand Manager and take charge of a couple of important brands for the business.
As the strategic marketing lead for a portfolio of brands, you will be focusing on building and developing brands in a fast-paced segment of the market.
This role reports to the Marketing Manager.
Key Responsibilities: Lead the development and execution of strategic marketing plans for assigned brands, including annual and long-term strategies.
Drive innovation projects, overseeing the launch of new products and brand renovations from concept to execution.
Develop and implement communication strategies, campaign execution, and performance measurement.
Manage relationships with third-party agencies and oversee the packaging design process.
Analyse brand sales, financial data, and market insights to track performance and identify growth opportunities.
Collaborate with commercial teams to create impactful in-store marketing initiatives that resonate with consumers.
Qualifications Required: FMCG marketing experience, ideally within the food sector.
Proven success in leading new product development (NPD) and brand launches.
Strong analytical skills with the ability to derive insights from data and communicate effectively with stakeholders.
Excellent communication and presentation skills, with the ability to engage and influence key stakeholders.
A proactive and dynamic individual with the capacity to manage multiple projects in a fast-paced environment.
Knowledge of French is desirable but not essential.