About PairedAt Paired, we're on a mission to help couples stay in love.
So we created a fun, safe, and award-winning app for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Our expert-backed questions, games, and quizzes are designed to improve key relationship skills in just a few minutes each day.
Because we know love is more than a feeling - it's a choice that you have to make over and over again.
About The Role:Your mission in this role is to make Paired, the #1 app for couples, a globally recognised and trusted brand.
You will lead strategic, cross-functional campaigns, passionately driving our goal of helping couples stay in love.
We're looking for a creative thinker who is always seeking new and better ways to elevate the brand, and a strong leader with a 'can-do' attitude who can seamlessly manage campaigns from compelling briefs to delivery.
Working closely alongside the Head of Brand, you will lead a wide range of cross-functional initiatives and be a key voice for the brand at Paired.
What Your Role EncompassesDevelop insight-led and inspiring briefs with clear business objectives for campaigns (ie.
driving brand awareness and engagement)Manage campaigns end-to-end, including campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging.Put together comprehensive reviews of campaigns and make recommendations based on learningsLead the end-to-end process with project management responsibilities for the creative team and a keen eye toward resourcing needs and forecasting workstreamsLead as the single source of truth and update key documentation accordinglyOperate with a bias for action by facilitating quick decision-making and approvals as neededDevelop rich customer insights, such as attitudes and barriers towards relationship care, to inform ongoing creative and message testingMinimum RequirementsProven experience as a Senior Brand Manager for mobile apps or D2C digital products, ideally with a focus on US audiencesAbility to thrive in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goalsCapable of acting as both a collaborative team player and taking ownership and leadership for our brandExcellent written and verbal communication skills, with the ability to present ideas and brand vision effectively and inspiringAbility to write exceptionally clear, inspiring briefs and work highly cooperatively with creative teams to create work that is inspiring, engaging, and delivers resultsStrong project management skills, including process management and organisational abilitiesSolid understanding of brand marketing KPIs, with the ability to analyse data and extract actionable insightsA valid EU or UK passport or working permit (no sponsorship requirements)BenefitsYearly salary between £70-80k (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)Fully remote work setup from any EU country or the UK within ±1 hour of London timeSignificant stock optionsYearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locationsSubsidised co-working space25 days annual leave (+public holidays)Yearly learning budget of £1,000 / €1,150Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parentsComprehensive health insuranceOpportunity to help millions of people with their relationshipHiring ProcessApplication review (qualifications, experience, and motivation)Initial call via Google MeetTask presentation to showcase your skillsMeet the wider team via Google MeetDiversity & Inclusion at PairedOur core value is championing relationships.
Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicityWe strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and productWe regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups.
We are also always learning.
We maintain open minds and welcome feedback on how we can improve, no matter where it.
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