The Nationwide brand was very successfully relaunched in October 2023.
At the heart of the relaunch was a new brand visual identity fitting for a modern mutual.
Twelve months on, we are looking for a Retail Marketing Manager, who will be responsible for developing and executing superb marketing strategies that elevate our brand at a local level, on the nation's high streets.
This is an opportunity for someone highly literate in marketing and brand, but also capable of running a team, collaborating both across the customer function, and through the rest of Nationwide to ensure our brand on the high street is nurtured and protected, as one of our most priceless assets.
We're looking for a proactive, dynamic individual who has worked in retail marketing, a great communicator who will collaborate cross-function, and think creatively to solve campaign, design and creative conundrums.
This role reports to the Senior Manager - Integrated Brand Campaigns, Social and Content.
At Nationwide we offer hybrid working wherever possible.
More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working.
We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our Swindon office.
If your application is successful, your hiring manager will provide further details on how this works.
You can also find out more about our approach to hybrid working here .
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
What you'll be doing Campaign Strategy & Execution: Develop and execute marketing campaigns for our branches, focusing on driving brand metrics and customer engagement.
In-Branch Campaigns: Plan and coordinate branch campaigns and activations to enhance the customer experience and drive foot traffic.
Digital Marketing Integration: Implement a new digital marketing strategy in across our branch network.
Market Analysis: Conduct regular market and competitor analysis to identify opportunities and stay ahead of retail trends.
Collaborative Ideation: Work with Brand Strategy & Integrated Comms Planning, Advertising, Campaigns, Design, Retail and other key stakeholders to ensure all marketing initiatives are consistent and impactful.
Brand Consistency: Uphold brand standards across all marketing materials, ensuring consistency and alignment with brand guidelines.
Budget Management: Manage and monitor marketing budgets, ensuring cost-effective use of resources and strong return on investment.
Reporting & Analytics: Track, analyse, and report on campaign performance, using data to make informed decisions and optimise future initiatives.
Ad hoc projects: Lead and assist the Senior Manager on a range of ad-hoc projects and programmes of work About you As a minimum you will have: Bachelor's degree in marketing, Business, Brand or a related field Experience in retail marketing, brand management, or a similar role Strong understanding of retail marketing strategy and tactics, including retail promotions, digital marketing, and customer engagement strategies Excellent project management and organisational skills, with the ability to handle multiple campaigns simultaneously A leader, who inspires, sets high standards and pushes for better Data-driven mindset with experience in analysing metrics and making data-based decisions Creative thinker with a passion for driving brand awareness and engaging customers Precision proof-reader, with attention to detail like no other.
Our Customer First behaviours are all about putting customers and members at the heart of how we work together.
You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.
Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room.
It's also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.
We know applying for jobs can sometimes feel like you're sending an application into a black hole.
We review each application individually.
So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance.
The extras you'll get There are all sorts of employee benefits available at Nationwide, including: A personal pension - if you put in 7% of your salary, we'll top up by a further 16% Up to 2 days of paid volunteering a year Life assurance worth 8x your salary A great selection of additional benefits through our salary sacrifice scheme Wellhub - Access to a range of free and paid options for health and wellness.
Access to an annual performance related bonus Access to training to help you develop and progress your career 25 days holiday, pro rata What makes us different Nationwide is the world's largest building society.
With over 15 million customers, we have a relationship with almost a quarter of the UK's population.
We've got the scale to compete with the big banks, but we're not a bank.
As a building society, we're owned by our members - that's our customers who have their current account, mortgage or savings with us.
It means we can do things differently to deliver our Purpose - Banking - but fairer, more rewarding, and for the good of society.
When you work at Nationwide, you can experience that difference for yourself.
You'll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match.
You'll also be joining us at an important time as we seek to reach more and more people in the UK.
We want everyone in the UK to know that they don't have to bank with a bank.
They can choose a modern mutual instead.
What to do next If this role is for you, please click the 'Apply Now' button.
You'll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role the job title on our internal systems will be Marketing and Corporate Affairs Manager.
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