Public Relations Specialist

Parity Network are recruiting for a Senior Communication Executive on behalf of our client, a leading PR, social and creative communications agency.
This role will be hybrid working home and office based in Edinburgh, with ability to travel and visit clients on a regular basis.
Preferred Experience Working with Scottish media relations and working with financial and professional services brands.
Salary £30,000 to £45,000 per annum depending on experience.
Responsibilities Apply knowledge of client organisation, target markets, competitors, market challenges and the wider political and media landscape to shape programme and campaign strategy.
Develop skills by attending training and keep up to date with new trends, tools and innovations within the media and PR industry.
Strengthen client relationships and act as the central day-to-day contact providing quality senior consultancy across a portfolio of programmes.
Responsible for the day-to-day delivery of client programmes and campaigns, ensure all deadlines and client KPIs are met.
Identify any issues, suggest solutions, and proactively update client leads.
Use creativity and client sector understanding to spot opportunities and create a story/news angle for clients and place this effectively with the media by maintaining strong relationships.
Able to lead discrete elements of strategic proposals beyond tactical/channel-based recommendations, including (for example) turning insight into strategic recommendations, key message creation and establishing the role for comms and the comms journey.
Develop responses to briefs on new programmes and campaign strands.
Begin to build contacts and participate in lead generation and networking.