Our client is looking for a Programmatic Account Manager to help support on a number of campaigns until the end of the year.
About the team: The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly.
The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximised.
About the role: Programmatic involves planning & flawlessly executing programmatically bought media plans.
Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You'll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance.
You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets.
Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
Some of the things we'd like you to do: Campaign Management Build effective media plans to organise campaign actions and goals Deliver in depth analysis during and post campaign to understand performance beyond top line metrics Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
Collaborate with other departments to get the most out of campaigns Have a deep knowledge of the industry and always consider how this can be brought to the day to day Working with external partners (e.g.
publishers) for planning, buying and optimising media buys Client Management Agree with the clients on targets and how to achieve them.
Provide forecasts and monitor campaigns Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.
Media Skills In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular) People Management Leverage other people's skill set to deliver results in clients' campaigns Contribute to the upkeep of display best practice, and contribute to documentation of this Required Proven experience either agency-side or client side working on programmatic campaigns Extensive experience with DV360 and Google Ads.
Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed Previous B2C experience is preferred High attention to detail with an understanding of optimisation levers across platforms.
Experience running display and video audience and creative testing (e.g A/B testing, video experiment) Experience with implementing Brand Lift measurement across DSPs and with other media owners YouTube optimisation experience Experience of working with vendor partners on PG deals Branding campaign experience (awareness, consideration) not just DR performance experience/conversion Desired Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals Good understanding of using Campaign Manager Experience with Xandr DSP, and other DSPs such as Amazon , as well as third-party Brand Safety vendors such as DoubleVerify is desirable Involvement with forecasting and running campaigns across multiple countries / languages