Salary: £40,000 Yewdale seeks a Product Marketing Executive to play a pivotal role in bringing new products to market, enhancing the performance of existing lines, and shaping strategic marketing campaigns.
Reporting to the Marketing Manager, this individual will work closely with cross-functional teams to drive product launches, analyse and revitalise underperforming products, and engage B2B audiences with compelling, needs-based marketing.
We are UK Designers and producers of blinds, curtain tracks, and anti-ligature systems providing light control, sun protection and privacy products to the commercial sectors.
We are proud of our products because they are durable, and straightforward to purchase, manufacture and install.
In Yewdale we are passionate and professional, offering unrivalled service and delivery times.
Responsibilities: Product Launch Management : Develop and implement go-to-market strategies for new products, ensuring they meet client requirements and establish a robust market presence.
Product Performance Monitoring : Track the success of existing product lines, pinpoint areas for improvement, and strategise on ways to reinvigorate declining products.
Campaign Development : Create and execute targeted campaigns to build brand awareness and stimulate demand, collaborating with sales, design, and external agencies for maximum impact across digital, print, and event channels.
Market Research : Conduct ongoing research into competitors, industry trends, and customer preferences, ensuring Yewdale's offerings remain competitive and aligned with market demands.
Content Creation : Work alongside the content team to craft messaging that speaks directly to target audiences, highlighting product benefits, unique selling points, and Yewdale's value proposition.
Sales Enablement : Provide the sales team with product information, positioning, and materials, creating a clear value narrative to support their conversations with potential clients.
Customer Feedback & Insights : Gather and assess feedback and product reviews, offering insights for improvements and relaying these to the product development team.
Requirements: Preferable to have bachelor's degree in marketing, business, or a related field.
Minimum of 2 years' experience in product marketing or a similar role, ideally within B2B sectors.
Proficiency in data analysis and tracking product performance metrics.
Strong written and verbal communication skills, with an ability to create engaging product narratives.
A creative, solutions-focused mindset with knowledge of digital marketing techniques.
Strong organisational skills with the ability to manage multiple product launches and campaigns.
Benefits of Joining Yewdale: Opportunity to work on pioneering products within a dynamic B2B environment.
Collaborative workplace with avenues for professional growth and development.
· Growth by Sharing programme – Join our earnings sharing scheme tied to EBITDA growth.
Up to 33,8% salary increase through company performance improvements.
· Private Healthcare insurance with AXA.
· 30 days holiday (including UK Bank holidays).
After one year, holiday entitlement increases by 1 day, up to 33 days including UK Bank Holidays.
· Up to 10-days paid sick leave.
· Free breakfast and lunch ingredients, cold and hot beverages, and fresh fruits.
· Cycle to work package of more than £1,000.
· Electric car scheme.
· £10 Love to Shop voucher on your Birthday.
· Shining Star recognition with possibility to win up to £70 Love to Shop vouchers.
Two well-being 10-minute breaks daily.